5 Smart SEO Solutions for Investment Websites
Are you running an investment website but having trouble getting it off the ground?
The internet changes fast and every day more and more sites flood the internet. With so much competition, it’s challenging to remain relevant.
What you need are SEO solutions. In this article, we’ll discuss 5 solutions you need to implement to put your site on the map. What are you waiting for? Let’s start.
1. Make Your Website Fast
Running an investment website, you’re probably familiar with the term “time is money.” You know no one who is trying to make money likes to wait.
You need to make sure your website loads fast to keep up with standards. A fast loading website improves customer experience, which is why Google included site speed as one of their ranking factors.
Long gone are the days when people had the patience to wait minutes for websites to load. Now the most people are willing to wait for a site to load is a few seconds.
Let’s talk about bounce rate. This refers to a session taken place on a single page of your site. When you look at your Analytics (we’ll get to later on), you’ll see a bounce calculation.
This tells you if a visitor on your site only clicked a single page without navigating to others.
Research shows that pages that load in 1 to 3 seconds have a low bounce rate of 32%. People are more likely to navigate to other pages. When you increase the speed to 5 seconds the bounce rate goes up to 90%.
If your page loads in 10 seconds or more, it’s almost guaranteed a visitor won’t navigate to your other pages.
2. Get On Board With Mobile Optimization
Did you know that 77 percent of mobile searches take place at people’s homes and jobs, even if they have a computer nearby?
This should tell you that if you’re looking for SEO solutions, you want to step up your mobile game.
People spend a lot of time on their smartphones, and when they come across your site, you want to make sure you’re prepared. A mobile-ready website needs to be able to fit a smartphone, be easy to navigate, and be fast to load.
Why should you worry about optimizing for mobile when you already optimized for desktops? Mobile and desktop SEO have the same goals but they vary in their focus.
Desktop SEO focuses on targeting the general public, and mobile does the same but it also focuses on local searches. Both of these metrics focus on performance, content, and user experience.
When thinking about improving your mobile website think of the following:
- Test the mobile-friendliness
- Test your site’s responsiveness
- Test the speed and improve it
- Avoid pop-ups
- Keep redirects to a minimum
3. Analytics and SEO
Every website should have Google Analytics to track and measure the traffic going to the website.
Looking at your investment website, Analytics can help you find ways to improve your SEO. It’s a must that you understand and know what to do with this information.
First, you need to take a look at the traffic going into your site. If you notice you’re not getting crowds of traffic from search engines, then you have a lot of work ahead. Your SEO is in need of some improvements.
Then you need to take a look at your organic traffic. If your organic traffic is in decline, you might need to improve your SEO.
Looking at your organic traffic report will let you know which are your top landing pages, the keywords that drive the most traffic, and more.
You’ll be able to measure the SEO of individual pages by looking at their statistics and rankings.
Understanding your site’s Analytics is an important step to better SEO solutions.
4. Create Great Content
Google has great content high up in its SEO criteria. This is in part to try and weed out the mediocre blog posts plaguing the internet.
Imagine if you’re performing a search on Google and the top results lead you to content that is poorly written and uninformative. If this happened every single time, then you would be unable to trust the Google results.
To prevent this from happening, Google and other search engines are getting tough.
Yes, it’s important to optimize the content and get all of the keywords right and links, but you want the content to speak to humans.
Come up with a content strategy. Determine if your content is:
- Using trustworthy sources
- Clear and coherent
For example, Small Cap Power has a clear understanding of whom their audience is. They write relevant content that is informative and appeals to the demographic.
Great content also links to reputable sources, is fact-checked, and edited for grammatical errors.
Also, don’t overstuff the content with keywords, this is very important. Ensure they’re relevant to the topic, and you use them in headers, images, meta description, and URLs.
5. Relevant URLs and Links
People think of URLs as those impossible to read links that appear on top of your web browser.
There are ways to make URLs easier to read and follow. You want the URL to incorporate the name of the website, the specific page, and the name of the blog post with the keyword in it if applicable.
URLs that show articles and blog posts as a series of numbers are quite confusing and they don’t help the person identify the link.
We also can’t talk about URLs without mentioning the importance of Internal and External links.
Google also measures the quality of your links when determining your website’s ranking.
Internal links navigate the viewer from one page of the site to another. You might use these in a call to action to encourage the reader to contact you.
External links go from your site to a different one. You use these links as a way to link to other relevant sources.
Ready to Implement These SEO Solutions?
Now that you’re serious about improving the SEO on your investment website, remember to check the speed of your site, make it mobile-friendly, and understand your analytics.
If you enjoyed these SEO solutions and you would like more tips, visit us to learn about similar topics.