Top 7 Digital Marketing Solutions for a Heating Company
As a heating company, you’re always looking for ways to generate more traffic to your website and increase your conversions.
Maybe you’ve even tried to improve your content and tweak your current SEO strategy, but you still aren’t getting the results you want.
In this post, we’ll outline some of the best digital marketing solutions that you need to try this quarter. You’ll learn about the importance of local SEO, video content, email marketing, and much more.
Ready to blast away your competition?
1. Try Out Video Content
Video content is one of the most effective digital marketing solutions out there, and it’s only increased in popularity in the past year.
There are lots of different ways you can make video content work for you.
First, why not “go live” on Facebook to give your followers a taste of what everyday life is like inside of your office or warehouse? You can conduct interviews with your employees, give tours, and of course, explain the features of your most popular products.
You could even do a live Q&A, giving your target market a chance to get all their questions answers.
Going off the cuff not your thing?
Instead, try creating twenty-second videos breaking down your top products or explaining your company’s core values. These are wonderful options when you’re looking for things to upload to social media or include in email marketing campaigns.
And speaking of emails…
2. Don’t Neglect Email Marketing
Think emails are a thing of the past?
Email marketing is still among the best digital marketing solutions out there.
First of all, it gives you the perfect opportunity to condense your most important news into a single, easy-to-read format. In one single email, you can let your customers know about upcoming sales, new products, feature an employee of the month, and plug your next in-store event.
While, yes, all of these things provide excellent content for your blog and social media posts, there’s no guarantee that your market will check back with your brand’s pages every day.
Email marketing also lets you play with the format of your content. Unlike some social media platforms, you aren’t limited to only a photo or a video. Instead, your email can contain photos, longer content, video clips, and more.
Plus, you can use the calendar to make your email campaigns even more effective. Winter coming up? Include links to the product pages of your space heaters, and explain which one is the best space heater for large room in your email content.
3. Don’t Forget Local SEO
In the never-ending quest for digital marketing solutions, we see far too many people forget about the importance of local SEO.
So, why does it matter?
Because the people that live in your area are the most likely to buy from you. Think about it: when was the last time you drove three hours out of your way to buy something that a store down the street also had in stock?
Boost your local SEO by including lots of longtail location-based keywords in your content. For example, instead of saying something like, “same-day heating installation” try “same-day heating installation Omaha NE.”
Also, be sure to claim your Google My Business page. Fill it with pictures of your technicians, your licenses, your storefront, and a few of your favorite heaters.
4. Get Blogging
As you’ve probably guessed, blogging is one of the most effective digital marketing solutions for your heating company.
First of all, it gives you the perfect opportunity to discuss the features of your top-selling heaters at length. It also allows you to establish yourself and your company as an authority in the heating industry.
Additionally, it lets potential customers get to know you by getting active in the comments section. Always respond to comments, or at the very least, “like” them.
Finally, blogging is crucial because it sends a message to Google and other search engines that your site is “frequently updated.” The more frequently you update your site, the higher you’ll rise in search engine rankings.
5. Embrace Re-Targeting Campaigns
Have you ever logged into your social media account, scrolled through your newsfeed, and seen photos of items that you looked at yesterday, or left in your online shopping cart?
It’s likely that you have, because re-targeting is one of the most effective digital marketing solutions to date. Re-marketing works because you’re marketing directly to people that you know are interested in what you have to offer.
And the more they see those products, the more likely they are to buy them.
Check out this quick Google guide on how to set up your own re-targeting campaign.
6. Make Sure It’s Mobile-Friendly
How many times per day do you reach for your phone, do a quick search for something, and then take some kind of an action on a website?
Probably more times than you’d care to admit.
The good news?
Your customers are doing exactly the same thing.
In fact, more people now access the Internet through their mobile devices than on desktop computers. This means that, if your site isn’t mobile-friendly, you’re going to lose out on a huge portion of potential customers.
First, use this free mobile-friendliness checker to assess the situation. Then, remove any large image files from your homepage. Also cut out any pop-up ads or autoplay features.
7. Check Your Website’s Speed
Right after you’ve checked your site’s mobile-friendliness, it’s time to make sure things are moving quickly.
After all, half of all web traffic will leave a site if it takes more than two seconds to load.
Check your site’s speed using this free speed-checker tool. If things are too slow, try to enable caching on your browser, switching your images to JPEG files, and cut out as many plugins as possible.
Need More Digital Marketing Solutions?
Now that you’re more aware of just a few of the most effective digital marketing solutions out there, you’re likely ready to do even more!
Before you get into the complicated world of SEO even further, you need to take advantage of our free site audit.
In just fifteen seconds, we’ll tell you what’s working on your site, and what needs to be improved. Check out our blog to learn more about digital marketing tools and other ways to ensure your site always ranks ahead of your competition’s.