A Quick Guide to Creating Custom Content that Ranks for Your Baby Products Site
Creating content for your baby products website isn’t enough to draw customers. Even the best information and highest quality products need to follow a few rules if you want more customers to find you online.
Truthfully, not all content deserves to be highly ranked.
That may sound like a tough pill to swallow, but it’s true.
To land a Page 1 spot, you need to follow two basic principles. Here’s a hint: they both focus on who (or what) is looking for your content.
Your Custom Content Should Attract Search Engines
Google and other search engines don’t randomly choose which websites to display on the first page. They use delicate algorithms that are repeatedly being tweaked to ensure searchers receive the most relevant content for their query.
If you want search engines to pay attention to your custom content, you’ll need to play by their rules.
Start by investigating these common criteria search engines look at when ranking results.
Every digital marketer knows keywords are the bread and butter of getting found online. Keywords are the terms a person types into their search bar to find information. If you want your products to appear in search results, you’ll need to use the same terms your audience uses to find what you’re selling.
Google favors content that’s well-formatted and easy to read. Things like headers, short blocks of text, and clean layouts are user-friendly. Therefore, they’re also more valuable.
Type of Content
Some content just works better than others when it comes to SEO.
Your best chances at ranking high lie in videos, infographics, blog articles, short-form content, long-form articles, listicles, photo galleries, and category-based landing pages.
Your baby products website isn’t a set-it-and-forget-it tool. You should be continually updating your content so search engines will know it’s still relevant.
Each time you make a change or add a new page to your site, you can ask Google to recrawl your website to ensure it indexes the most recent information.
Your website should be free of duplicate content. Google favors originality, and will actually penalize your site if you display plagiarized content.
And yes, it’s possible to plagiarize yourself.
It Should Speak to Humans
In addition to speaking the language of the web bots, ultimately your content will need to connect with your human audience.
Writing for search engines and humans simultaneously can seem daunting, and downright difficult. You don’t want to come across as formulaic or stiff, but you also want to ensure you trigger certain search engine aspects.
So what should you do?
Simply said, focus on custom content that answers questions and solves problems.
For example, if you sell Holle Goat Milk Formula on your website, you might focus on a blog post that hones in on the benefits of this formula.
Each piece of content you create should center around a keyword, but it should communicate value to your readers. Once you understand what your readers want to know, you’re better positioned to create content they care about.
You don’t have to scrap your entire website and start fresh to get better rankings. Knowing what you know now, you should be able to tweak what you already have and earn the results you deserve.
For more resources on how you can improve your site for better web traffic, visit our Web & SEO Blog.