Travel Website Design: Tips and Tricks
Are you starting a travel blog? How exciting! You know you want to capture the thrill of traveling in your web design. But how do you do that? This is especially difficult if you’re new to website design.
And with so many other travel bloggers, how do you stand out from the competition? Using great content isn’t enough anymore. You need to catch your audience with an incredible website.
Make your travel blog dream a reality come to life. Use compelling web design to provoke your audience to travel everywhere in the world. Here are some travel website design ideas.
Use Huge Background Images
There’s nothing like seeing a vast desert in Africa or seeing the excitement of New York City. These images capture the interest of your audience, influencing them to explore outside of their hometown.
During your next backpacking adventure in Europe or trip to a remote beach, bring your DSLR and snap some breathtaking shots. Upload them to the background of your website.
Even if you’re not a photographer, using your own images makes your website look more authentic. Placing those images on the background to immediately show your audience the kind of adventures you go on.
Publish all Types of Content
The best way to stand out as a blogger is to utilize all aspects of content.
This includes writing, video, and travel photography. What if you’re better at one type of content than the others? Utilize your strengths but experiment with the other types of content.
Writing great blogs and using SEO techniques will boost the popularity of your blog. But using visuals such as photography and video will entice your audience even further.
Keep Your Blog Organized
If you plan on traveling for years, your travel blog will be extensive.
You’ll have all different types of content: in one year, maybe you plan on hiking the Appalachian Trail and meditating at a Buddhist temple in Thailand. But would you put those stories right next to each other?
This is why you should keep your website organized. Maybe one viewer is more interested in your hiking trip than your meditating one. For these viewers, create different categories. Maybe have a hiking category and a spiritual one.
Or maybe separate your categories by continents such as American adventures and Asian adventures.
Use Vibrant Colors
Vibrant colors have stood out in art since the dawn of time. Look at Picasso and Matisse. Would they have gained notoriety if it wasn’t for their use of vibrant colors and bold style?
The same goes for your travel website design. You want to make sure your travel website can be seen separately from competitors. To own a travel website that truly stands out, utilize a bold and vibrant color scheme.
Bold color schemes look amazing on a desktop, mobile and tablets. Vivid colors represent excitement. And as a travel blogger, you understand there’s nothing more exciting than visiting a new place.
Even if you prefer the minimalist style, you can achieve simple web design while still making it look flashy. You can have a neutral background with vivid website buttons. Or you can stick to one color scheme throughout the website.
Stick with Your Niche
When starting any kind of business, the advice has always been to appeal to a wide audience.
But niche marketing is becoming more successful, and a niche travel blog is sure to attract a more specific traveler. If you plan on sticking with one niche, make sure your travel website design represents your niche.
Do you host a scuba diving travel blog? Make sure your website has everything scuba. This includes footage of you swimming, the videos and pictures of your diving sessions, and even a fun logo featuring flippers or a scuba mask.
Or maybe you blog about travel tips. Make sure your web design combines the best of an informative and an exciting theme.
Make Your Website Multi-Language
If you’re a world traveler, it’s almost necessary to enable multiple languages. Chances are, your website visitors will be from all around the world. Make sure your website can be read in their first language.
No, you don’t have to write each post in a different language — but make sure you use software or a plug-in that translates for you.
With your web design, make sure this can conveniently be accessed by your visitors. Have written options for website text and you can even have a little flag representing language by country.
Capture the Culture
One of the best parts of traveling is seeing and learning about different cultures. Make sure you capture this in your content. When promoting posts on your homepage, choose a post that focuses on culture.
Maybe you were so enticed about Indian food, you decided to dedicate a whole post to it. Promote that post and get your visitors excited about Indian food.
Or maybe you visited a fair or event in Europe.
Discuss the history of that tradition and your experience. Promote that post — maybe your followers didn’t know about that certain event and are now interested in experiencing it for themselves.
Travel website design relies more on the layout of the website. The posts you publish also matter. Display them first and have a preview on your homepage. This will be the first thing your audience will see when they access your website.
Don’t Forget UI/UX
You host your own website to inspire others to travel. But what if they can’t access your website? Or, what if they run into difficulties such as loading the page? One of the most important aspects of website design is UI/UX.
UI/UX, or user interface/user experience, may be the difference between gaining a fan and your audience jumping to another website.
Make sure the interface is convenient for your audience to move around your website.
Check your website every day to be sure it loads fast and all of your content loads correctly. Great web design has as much to do with the practical side as well as the artistic side.
Time to Use the Best Travel Website Design
The success of your travel blog relies on your web design. You want your website to be easy to navigate and your content to show well. You also want to utilize colors and fonts to correlate with your website theme.
All of these contribute to your followers being satisfied with your website. After you create the most beautiful travel website, you can share all of your amazing experiences.
Take a look at our blog for more web design tips.