How Financial Advisers Can Get Targeted Traffic to Their Sites
Financial advisors are in a tough position when it comes to marketing their services. They have to immediately gain the trust of their potential clients.
Those clients are then going to hand over their life savings and hope that the financial advisor knows what they’re doing. It’s not like Amazon where if the product doesn’t perform as expected the client gets a full refund.
And there are a lot of financial advisors out there. That makes it tough to separate yourself from your competition.
Which is why you need to know how to get targeted traffic to your website. Keep reading because we’ve got the answers you’re looking for.
Create Great Content
Content is king. It always will be for every type of website out there.
People are coming to your site to learn about finance. Great content will automatically set you up as the expert in all financial matters.
Create a blog and write articles on a consistent basis. Consistency will help you get targeted traffic who are looking for financial information to help them make good decisions.
Great content will also help you improve your search engine rankings. Google loves fresh, compelling content and will reward you for creating it.
Think Like Your Customer
Keywords are important. But so many financial experts think like, well, financial experts.
Instead, put yourself in your client’s shoes. Think about what questions they most commonly ask you.
Then ask yourself what keywords and phrases you would use if you were looking for someone like you. Do a search yourself to locate your competition.
Look at their websites and see which keywords they’re currently using. The right keywords will help you get targeted traffic more easily.
Put Links in Your Content
Links are incredibly useful as well. But be careful about which links you use.
External links should be used to back up what you’re writing about. Those links should back up the fact that you are an expert in your field.
Don’t link to your competition. Check to ensure the links don’t become broken 404 links.
Stay away from sites that are inappropriate or are pushing sales too hard.
As for internal links, this will help you get more traffic to parts of your site that people don’t view often.
It also helps you back further back up points, especially if you’ve already written something on the topic you’re mentioning.
Using both external and internal links will also help you get targeted traffic because search engines also take notice and reward sites using links.
Add Visuals to Get Targeted Traffic
Visuals are important. Especially when you’re dealing with a financial website.
Talking about finance can be scary and intimidating to some people. To others, it may feel really boring.
Adding visuals will also help people retain the information you’re sharing with them far better.
Visuals are also more appealing and help break up the monotony of written content. Don’t forget to fill in the meta titles for your visuals.
Filling in the meta titles will help search engines ensure you receive more targeted traffic.
Consider Paid Search Ads
As a financial expert, you want to stand out from the rest of your competition. Sometimes, that means taking out paid ads.
Based on certain keywords, you can use sites like Google Adwords and Bing to drive more targeted traffic to your site.
To ensure you don’t go over budget, just place a cap on the daily amount of spending.
Use Social Media
Social media offers a ton of ways to get more targeted traffic. Share your content on social media.
Post charts and graphs that show what the market is doing. Better yet, use live video to have a question and answer hour with potential clients.
It’s a great way to prove you’re an expert in your field. You’ll also gain the trust and admiration of those you help. You don’t even have to leave your office to do it.
You can also use paid advertising on social media. This is a great way to find your niche market.
You can find them by geography, how much money they make, what their interests are, and even their age group. Even better, most social media sites offer incredibly inexpensive advertising options.
Facebook allows you to spend as little as $1 per day on your advertising campaigns.
Use Cross Promotion
Engage with other companies online. You both come with strengths and weaknesses.
Pool together your resources to help one another increase your targeted traffic. Writing a guest post and providing a link to a company like Financhill is a great way to work together.
You can also try placing ads on each other’s websites. Having a page of recommended resources is also a great way to use cross promotion online.
None of these methods are expensive but they will help build up trust within a different community other than yours.
Optimize Your Website for Search Engines
SEO is a powerful and effective way to optimize your site for search engines.
Strategies such as proper coding and metadata are important. They’ll help search engines find you more easily.
Go one step further and list your website on all available websites. This small step can dramatically get more traffic than what you’re currently receiving.
Perform a Site Audit
Make sure your site is running properly. There are a lot of hidden problems that can cause your site to run slowly.
Customers hate sites that load slowly. They lose confidence and get bored. Then they move on to another site.
Rather than losing out on potential traffic, perform a site audit. You’ll automatically know where your trouble spots are.
How websites get traffic is always changing. Mostly because search engines like Google keep changing their rules.
Keep learning. You’ll increase your chances of finding the right audience and having them return to your site time and again.
We’re passionate about helping people receive the exact type of online traffic they’re looking for. Which is why we’re constantly posting free content.
Keep coming back to see how we can help you get the results you deserve.