Local SEO Leads: What They Are and How to Get Them
You own and operate a local business. What methods should you be using to attract more prospects to your doors? If you have a website already set up, then that’s a great start.
However, this alone isn’t going to have customers knocking down your doors. The key is to drive traffic to your site, but not just any traffic. You want traffic from a specific audience – one that’s more likely to convert.
That’s where local SEO leads come into play. Focusing on local keywords is essential to getting more organic traffic from local prospects. And more foot traffic into your business.
There are multiple elements and factors to consider when boosting your local visibility in search engines. In the following guide, we’ll cover some of them.
Let’s dive in!
Picking the Right Keywords for SEO Leads
How do people find a website? They go to Google and other search engines and type in certain keywords. Learning the keywords your audience use is important for building a successful strategy.
Research is key here. You want to look for keywords that have a high volume of searches, but low competition. Long-tail keywords are ideal, particularly those with geographical terms.
For instance, if you have a hair salon in Miami, Florida, then you want keywords like hair salon in Miami, Florida or Miami hair braiding and weaving.
Long-tail keywords are normally lower competition, which gives you a higher chance of ranking high for them. This is what makes SEO leads easier to get.
If you have a hard time finding long tail local keywords that are low-competition, then consider focusing on a niche. For instance, rather than looking for keywords with “hair salon” in it, you can target terms using “hair braiding,” “hair weaving” or “Brazilian blowout.”
Perform Competitor Analysis
If you don’t already know who your competition is, then now is the time to look. See who in your area is selling the same products and services you are. One way to go about this is to type in your main keyword. What businesses pop up?
Write down a list of business names. Then research their potential of receiving local SEO Leads. Now, what you’re looking at are their backlinks, on-page SEO and who’s in the map pack.
There are also tools you can use, such as SEMrush or ahrefs to see which keywords your competitors are ranking for and how much traffic they receive.
As for checking your map pack competition, you want to take a look at the top three companies. These are the top three that have 10 or more 5-star reviews. You can guarantee they’re getting a large bulk of the traffic.
Keep in mind that if you make it to the number 4 position, you still may struggle with getting clicks.
Let’s review what factors you should look for when checking out competitors’ on-page SEO.
On-Page SEO Factors
Remember, you only want to check this for your top competitors – those on the first page of Google. What you’re looking for is the word count on their pages and whether the content is high-quality. Some sites just have a list of keywords that help it rank higher.
Look at the headings and content, do you see keywords strategically placed throughout? What you’re looking for are strengths and weaknesses in the SEO of their websites.
You can and should take advantage of the weaknesses, while at the same time using its strong suits.
Make Use of Business Directories
When you search for a business or service on Google, what pops up is a directory. If your company isn’t listed in the directory or has yet to be claimed, then you’re already behind.
It’s important to claim and update your listings in these directories, such as Google My Business. What you want to ensure is that your NAP data is accurate across all your listings, which should match your website.
NAP stands for name, address, and phone numbers. If any of these are inconsistent with your website, then it will hurt the ranking of your listings. The same NAP data should be in your social media accounts as well.
Wherever NAP info appears, it should be consistent.
Build Up Your Online Reviews
If you’re really serious about getting local SEO leads, then you need to have online reviews for your business. The best way to go about this is to set up your business on review sites, then solicit your customers about leaving a review.
Include a link on your business cards, emails and any other marketing collateral you use. This way, people know where to go to leave a comment about your products or services.
What makes this so important is the customer buying journey. A part of this journey is business research. When they look up your company in the SERPs, they should see great reviews. This way, they’re more likely to convert into customers.
Another option is to promote users to leave reviews on your social media pages. This is one area many prospects will look at before committing to purchasing from your brand. If you can provide the social proof that others enjoy your products and services, then you can gain their trust more easily.
Don’t Forget About Content
An optimized website is great, but nothing puts your business on the map like content. This includes written, photographic and video content. These all show up in search engines, so you must optimize them as well.
Include keywords in your blog posts, images, and videos, so it shows up in your prospects’ SERPS.
Get a Report Card for Your Website
You’ve tried many of the above tips to grow your SEO leads. But how is your site really fairing? One way to find out is to get a free report from Site Report Card.
We also have great tools you can use to improve your SEO. This includes a keyword planner tool, site audit tool, and URL rewriting tool. Whether you’re looking to improve your reputation or your content optimization, we can help.
Contact us today to get a free site report for your web properties!