As we enter 2018, nearly half of all small businesses still don’t have a website. If your medical company has a web presence, then you’re already ahead of the game. Now it’s time to make sure you have the best medical website design in your market.
But how do you determine what’s the best?
Website design is a combination of art and science. There are some proven, tried and true methods that make a website strong. But it’s the art of your design that makes it a truly great site.
If you’re wondering how you can ensure that you have the best medical website design around, follow these 10 tips to stay ahead of the pack.
The first thing you need to do is to know who your competitors are. Make a few Google searches for the terms that would bring up a site like yours. See which terms are working for your competitors and make sure you’re using those same keywords.
Next look at how their sites look. You might not want to admit it, but try to point out what is working for your competitors’ sites. If they’ve got an interesting piece of functionality, take note. You don’t want to copy it exactly but you might want to consider something like it.
2. Make Sure It Tells Your Story
The best medical website design will tell your story. Whether through the colors you use or through a simple description of your services, everything on your site should reflect your brand.
There might be a lot of other people competing with you, offering similar services. It’s your story that will stand out to your patients or customers. Once they forge an emotional connection with your company, they’ll convert and stick around.
Take a look at Acertara for an example of a company who has made it clear what they’re about through their design.
3. Simple Navigation
The “three click rule” is a cornerstone of good website design. It should take 3 clicks or less for every visitor to get where they need to go. Whenever possible, menu items should be single words that look clickable.
Directions and contact information should be readily available with your most common services listed prominently.
Take feedback from friends and colleagues. Don’t ask within your own office. The site is made for other people, not for you and your team.
4. Choose A Good Agency
Make sure you’re looking at agencies who’ve worked in design in your field before. The best medical website design agency is one that knows how to convey the spirit of your industry to customers.
The better they understand health care, the better they will be able to ensure that your site is accessible and complies with HIPAA standards. Your position in the market will be improved when your designer knows what the field looks like.
5. Use A Medical Marketing Specialist
All of the content on your site should be written by people who know something about the industry. This way, you’ll ensure that your marketing hits the audience it’s intended for.
You’ll appear prominently in search results when your content is written by experts. As visitors read, repost, and share your expertly written text, you’ll build brand authority for your medical company.
6. Invest in SEO
Search engine optimization is important to any site. As most consumers find out about products for the first time through a search engine, you need to be listed at the top of the results. With drop off rates of 50% after the first page of results, you also need to be listed high.
It might be worthwhile to hire an SEO professional to ensure you’re making the most of how your site is listed on search engines. Focus on local SEO strategies to get ahold of the market that’s closest to you.
7. Be Consistent
Everything from your logo to your site’s colors needs to be consistent on every page. If your logo says one thing on one page but is a different color and says something else on another page, it can break the confidence of your potential clients.
Be sure you’ve got consistency across your social media profiles as well. The better-acquainted visitors get with your look and feel, the more comfortable they’ll be.
It should be clear that your company is called “Johnson & Sons” not “Johnson and Sons” or “Johnson & Sons Inc.” Consistency is key.
8. Keep It Simple
While your logo needs to tell people who you are, overdoing it can be a turn-off. Some of the worst logos in history try to cram in the whole story of a company into a simple image.
Sometimes it’s just not possible.
Keep your colors simple. Use a color wheel to make sure your colors are complementary. Ask around and take feedback seriously.
9. A Call To Action
Think of a way to engage visitors the first time they come to your site. What you really want is to get their contact information so that you can follow up with them for later sales.
Make a simple, boldly colored, and attractive button with a simple action. Place it on the top of every page. Make it meaningful and useful to visitors and you’ll start increasing your profits exponentially.
10. No Amateur Photos
While it might seem simple to just pull out your phone and snap a photo, that shouldn’t be your goal. Get a professional photographer to take original photos for you.
Customers can tell when you’re trying to pass off stock photos as your own. Hiring a pro can cost just as much and last your company for years.
Have The Best Medical Website Design In Your Market
It’s easy to make your website’s design looks good. It takes a little more effort to ensure that you’re making the best medical website design decisions. Avoid cutting corners and you’ll be able to get more traffic and secure more sales with less outbound marketing spending.
If you’re ready to start designing your website, contact us for more tips on how to get started.