Plastic Surgery Marketing 101
Have you noticed that the end-of-year numbers for your plastic surgery business just aren’t as strong as you’d hoped they’d be?
Are you growing frustrated at your site’s inability to convert visitors into customers?
Do you feel like you’re just not getting the website traffic you deserve, and the follower count you want on social media?
If this sounds familiar, then you need to read this post.
In this post, we’re sharing some of our most effective tips and tricks when it comes to plastic surgery marketing.
We’ll also tell you where you can find the best SEO resources for your website and blog — so that your traffic only continues to grow in the new year.
1. Image Is Everything
As you’ve likely guessed, social media is one of the most crucial aspects of your plastic surgery digital marketing plan.
First of all, social media is the perfect way to get your target market to interact directly with your brand. This will help to increase your brand recognition and, over time, the overall conversions of your website.
However, most people will prefer image-based content as opposed to lengthy status updates or even tweets. So, platforms like Instagram and even Snapchat will likely be your best bet.
We love the idea of before and after images, shots of your tools and operating rooms, and even brief snaps of people getting silly under anesthesia (with patient consent, of course!)
To help your posts get even more popular, try working with beauty influencers, like makeup vloggers or other experts. These are essentially people that have a large following on social media.
So, whenever you work with them, your posts are shown to a market that’s already interested in what you have to offer.
2. Brief Videos Work Best
Another important part of your plastic surgery marketing strategy?
Making video content a part of it.
Especially because of the nature of some of the procedures (and, as you know, a lot of the misinformation that’s out there) it’s crucial that you create videos that give potential clients a bird’s eye view into your practice.
These videos should be under twenty seconds, since that’s all most people have time for.
Plus, that length of video is easily shareable on social media.
In your videos, you can explain popular procedures, like liposuction or facelifts. You can also take people on a quick video tour of your office, as well as answer popular questions in a live video.
3. Don’t Neglect Your Local Market
We know that many people are willing to travel far and wide in order to get the best plastic surgery.
However, we’re willing to bet that your local market will be your most consistent and loyal one.
They’re in the area, they’ll instantly recognize your brand, (especially since you’re planning on following all of the above plastic surgery marketing tips, right?) and they can see the quality of your work on their friends and neighbors in person.
Unfortunately, we see far too many businesses completely neglecting their local market.
To pay attention to yours, first claim your Google My Business page and other listings in digital directories. Be sure you fill it out with your hours, contact information, testimonials, and even photographs of your practice.
Additionally, when building your website, be sure to include a Google map of your practice’s location. This will help you to get out in front of your local market’s search results.
Finally, always use location-based keywords when it comes to your content. For example, try “best plastic surgeon Miami Florida” instead of just “best plastic surgeon.”
4. Don’t Forget The Small Stuff
As a plastic surgeon, you know that tiny things — like fine lines and an extra inch of fat — can make all of the difference.
The same thing is true when it comes to proper plastic surgery marketing.
Even the best-written blog posts and the flashiest of website design won’t make an ounce of difference if you neglect site speed and accessibility.
If your website takes more than three seconds to load, you’re going to lose customers. Remember, we live in a world of instant gratification. (After all, why do you think so many people are coming into your office?)
Not only will customers quickly navigate away from your website, but you’ll also fall in the search engine rankings. This is because that mass exodus of site visitors is reported to Google. Google then assumes that the information/services on your site aren’t helpful to those who have clicked on it.
So, they push other plastic surgery websites ahead of your own.
Also, did you know that mobile Internet access is officially more popular than desktop usage? That means that if your site isn’t accessible to those visiting it on smartphones or tablets, you’ll likely lose more than half of your customer base.
Take advantage of a free website audit to see not only how well your site’s SEO strategy is doing, but also how fast it loads. Then, use this tool to test whether or not your current site is mobile-friendly.
Take Your Plastic Surgery Marketing To The Next Level
Thanks to these tips, you’ll be able to ensure that your plastic surgery marketing strategy gets a serious facelift just in time for 2018.
However, be aware that in order to take advantage of these tips, you’ll first need to make sure that the rest of your website is where it needs to be.
That’s where we can help you.
For more up-to-the-minute SEO advice, be sure to check out our blog. This way, you’ll get access to the latest digital marketing updates and trends way before your competition.
2018 is shaping up to be your best year ever, thanks to these awesome marketing tips and tricks.