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How to Use WordPress to Showcase Your Professional Writing Portfolio

professional writing portfolio

There are now more freelance professionals in the workforce than there have ever been before. To give you an idea of how it’s looking, 53 million people are freelancers in their industry, officially over a third of the workforce.

If you’re looking to get into the freelancer game, you need a professional writing portfolio to help set you apart from the competition.

So what separates the zeros from the heroes as far as portfolio goes? Keep reading to find out how you can use WordPress to showcase your professional writing portfolio.

Pick a Theme

Choosing a WordPress theme for your professional writing portfolio is no different than choosing a layout for any other website: It needs to match what you’re trying to do with the content you will be putting on it.

For a freelance writer, you want something that is minimalist. Your goal is for prospective clients to come to this site, find out some information about you, see your portfolio of work, and then view the services and pricing if you would like to do that.

Your professional site shouldn’t have ads or affiliate links, as your goal here is to show off your work, not to make cash indirectly from prospective clients.

Keep everything clean and clear so your site is easy to navigate.

You should also lean towards a search engine friendly theme, like Genesis.

Your Professional Writing Portfolio

How many samples should you include?

It really depends. If you have 10 stellar pieces that all have your name on them, then by all means, post them. However, we don’t recommend having more than 10 writing examples.

If most of your work is ghostwritten, then make sure you get permission from the client to post the samples on your portfolio. They may allow you to do this but you don’t want to take a chance at straining your professional relationship by posting them without permission.

If you can’t post at least five samples, should you go without making a portfolio?

Absolutely not.

One way to give potential clients an idea of your writing style is to keep a blog on the portfolio site. This will give your clients a clear idea of what you do and how you do it.

Other Options

You can also start a second blog that isn’t found in your portfolio. If you write in a particular niche, this can be especially beneficial. This is the type of site that can have affiliate links and ads.

It’s a great way for you to earn a little money while writing on a topic you’re passionate about and providing clients with another look at what you’re capable of doing.

If you have your own niche money site that doesn’t have your name on it, the client doesn’t need to know it’s you. You can write and play around with these sites as much as you’d like, make a decent side-income, and use samples for your professional writing portfolio.

Personal Information

Most of us become freelance writers because we’re experts in a particular industry or multiple industries.

Your professional writing portfolio is a great place to keep a list of your credentials. It can be a full resume but the most important thing is to list relevant jobs and projects that can help land you some writing work.

If your social media profiles are full of you doing keg stands and throwing up gang signs, don’t list them on your site. Only provide the most professional information possible.

If you can, start some new social media profiles under a pen name and keep them free of offensive, political, and religious views and content.

Even if your intentions or good, anything that could be considered a radical view should be omitted from your portfolio. This includes your writing samples. If you’ve written for pornographic sites or even gambling sites and this isn’t your bread and butter, you should leave them off of your professional writing website.

If you are a mom of three happy and beautiful children and your write in the mom niche, then feel free to mention them. If you worked as a professional electrician for ten years, then list it as well as any certifications you may have.

Services and Pricing

Not all freelancers offer every kind of writing service. Some offer other services besides writing.

Content writing and copywriting require different skill sets. Editing is much different than any type of writing.

You can also offer SEO services like what’s available from Sunshine Coast SEO or even consulting if you have the credentials and the portfolio to back it up. Because all of these services have different pay rates, you should either list them individually or don’t list them at all.

This will keep clients from being confused. You don’t want to offer an editor rate of $5.00 a page and leave any room for a client to think that’s your writing rate. This would equal only about $10 for 500 words!

The wisest thing to do is to ask potential clients to message you to discuss the project and the rates. Writing one article that requires ten hours of research is a much different workload than weekly 500 word posts on a topic you can knock out in less than an hour.

Professional Writing Portfolio – Final Thoughts

WordPress powers many of the websites on the internet at this point. It’s one of the most user-friendly platforms that currently exist and there are plugins and tutorials that will help you to set up your portfolio easily and quickly.

What matters the most is creating a simple site that highlights your writing skills and lists all of your services in which you are competent.

If your curious as to how your professional writing portfolio stacks up, check out our free audit tool and then explore our blog to find out how you can improve.