Can’t Resist the Click! Tips for Crafting Compelling Real Estate CTAs
Are you looking for more conversions? You might want to consider a call-to-action button.
Calls-to-action are buttons you can place on your website to encourage a user to drive through the sales funnel. You’ve probably seen them on a number of real estate websites saying something like “call now to speak to a representative” or “view our properties.”
Calls-to-action are some of the most underrated tools to help increase conversions. In fact, adding CTAs to your Facebook page can increase click-through rates by up to 285 percent.
To generate motivated seller leads you must guide customers using calculated calls-to-action. We’ll discuss how you can create clickable real estate CTAS that convert. Read on to learn more.
Keep it Simple
One of the most common errors people make is they make their CTAs overly complicated.
You only have a few seconds to get someone to take an action online. Making your CTA too complex can cost you a click and a potential sale.
You need to maintain a sales mindset when crafting your CTA. That means relying on simple, straightforward messaging.
Your CTA should clearly convey what you are offering buyers. Keep it action-driven and use powerful language.
You should also keep it succinct. That means setting a character limit of 35 characters per line. Assumptive language is key if you want to increase your lead conversion.
Use Bold Colors
There are a few design tips you should keep in mind to generate motivated seller leads.
One such tip is to use bold colors in your CTA. You want your CTA to stand out in order to maximize its potential. Using bold colors is an easy way to draw eyes to your button and get clicks.
But what color should you use? There are multiple theories.
Some marketing experts believe that you should make your button red. There’s no denying that a red button will make your CTA stand out. But it is also a color that many people associate with caution (given that it’s used in stop lights and stop signs).
Many marketers opt for something called a “big orange button” instead. Orange is a perfect CTA color because it stands out but isn’t seen as overly cautious or aggressive. It’s a happy medium.
You can check out a good example of CTA button on the website for Blake Rounkles, a Northern Realty agent. The button is large, orange, and uses action words like “sell your house“.
Use Negative Space
Color isn’t the only important design element for real estate CTAs. You should also take advantage of negative space around your button.
Negative space is the area around and between the subject of an image. One way to make your CTA stand out is to leave a lot of negative space between your button and site content.
The larger the better. A large CTA surrounded by empty space will draw potential buyers in.
Location, Location, Location
I don’t need to sell you on the importance of location. You’re in real estate after all.
Location isn’t just important in real estate. It’s also critical for your CTAs.
You can test your CTA by placing it in different areas of your website. Track the results to see which location is bringing you the most motivated seller leads.
One tip is to place your CTA “above the fold.” That means placing it towards the top of your website. Your CTA should be in a place that is highly visible and doesn’t require scrolling.
Websites, much like real estate agents, live and die by the phone.
There’s been a major shift in online browsing methods over the last decade. Smartphones have made it critical for businesses to make their websites mobile-friendly.
By now, you know that your website needs to support mobile browsing. Don’t forget to pay attention to mobile-friendliness when installing your CTA.
Your CTA should function on both desktop and mobile platforms. You can also add a mobile-specific CTA like a “call now” feature. This will help you take advantage of action-driven mobile users to increase your conversions.
There’s no denying the allure of strong imagery. That’s especially true in the real estate industry.
You can use images to your advantage to generate motivated seller leads. Add pictures from your database to make your CTA more visually pleasing.
You can consider adding pictures of your current listings to entice site visitors. You can also add a headshot to make visitors more comfortable. It never hurts to put a face to a name.
Who’s your target audience? What demographics are you trying to appeal to?
These are questions that you’ve probably spent a lot of time pondering. It’s important that you don’t lose sight of these questions when you create your CTA.
Use buyer personas to your advantage. For example, you might target family and single homebuyers. You can create CTAs that specifically target both families and single households.
Each CTA can have a distinct offer that is relevant to the buyer persona. Take into account your research and selling points for your target audience.
Your family CTA can include information about schools and the community, whereas you might want to focus on price for single buyers.
Sense of Urgency
Creating a sense of urgency is one of the best ways to make motivated seller leads.
Apply a sense of urgency to your CTAs to prompt your site visitors to take action. Make them feel like they will be missing out on something special if they don’t take action right away.
What are some examples of language that you can use? You can use the term “limited time offer”. You can also include words like today, immediately, limited time only, hurry, and act now.
More Motivated Seller Leads
Calls-to-action can help you get the sales you desire.
Use these tips to create powerful CTAs for your real estate business. Make sure to track your results and don’t be afraid to make changes to your CTA. Only you can decide what is best for your business.
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