Do you feel like your land survey website’s traffic has taken a serious nosedive recently?
Are you concerned that your site is getting buried in search engine results — and you’ve noticed that you’re already way behind your competitors?
Have you already tried other ways to boost your SEO strategy, but still aren’t seeing the kinds of results you know you deserve?
If so, then it sounds like you’ve likely been ignoring your backlinking strategy.
In a nutshell, backlinks are when another website links back to your own homepage in their content. You can also include internal backlinks to your website in other content you write, whether online reviews, blog posts for your site, or guest posts.
But how can you get easy backlinks, and therefore drive more and higher quality traffic to your land survey site?
Read on to find out.
1. Embrace Broken Links
No, we’re not suggesting that you fill your website and blog posts with broken, outdated, and irrelevant links.
Instead, what we mean by the “broken link method” revolves around you finding broken links on other websites, and then contacting the owners of those sites to let them know.
Of course, this isn’t just about doing a favor for another website owner — there’s a benefit on your end, too.
Once you point out a link that’s broken on another website, you have your foot in the door to make the perfect suggestion for a link to replace it. As you might have guessed, that suggestion should be a link back to an internal page or blog post on your own website.
How can you find these broken links in the first place, and get easy backlinks to high-quality sites?
First, head to Google and type in the keyword of your choice and the word “links” or even “resources.”
To make things even easier, we suggest downloading this Google Chrome plugin. When you click on a website, it will instantly “crawl” that page for broken links, meaning you don’t have to take the time to check each individual link on your own.
2. Write a Guest Post
One of the most effective ways to ensure that you get high-quality, easy backlinks to your website from places that your target market already loves to visit?
By writing guest blog posts and articles for other sites related to the land survey industry.
Think about the types of websites you read when you need inspiration or advice for your business. These are the kinds of places you should submit to.
When pitching, make sure you’re offering relevant, time-sensitive, and concise advice and information to readers. This will help to increase not only the readership of your article but also the number of shares it gets on social media. The more shares, the more people will be re-directed back to your website.
For best results, don’t only include a link back to your website in your author bio. Make sure that you pepper several internal links back to your website throughout the actual content.
Need advice on how to get easy backlinks through guest posting? Not sure the best way to pitch a specific site in order to secure an acceptance?
We love the advice contained in this article from The Muse on how to successfully pitch other sites in your niche industry.
3. Donate to Online Charities
When it comes to getting easy backlinks, sometimes, you have to think outside of the box.
We know that you might not expect making an online donation to be a way to build your website’s reputation and get more links — and that’s exactly why you should do it.
First, look for charities in your industry, or that are close to your heart for another reason. Once you’ve found a few that you like, make sure that they link back to donors’ websites (most do.) Then, give whatever amount you like, and include a link back to your website in the description.
One quick note: If you make an especially large donation, it never hurts to ask the charity if you can write a guest post on their website.
This will help readers learn more about the philanthropic side of your brand, build emotional connections, and get you more backlinks in the process.
4. Get Active in Online Forums
Turns out, popular forums like Reddit and Quora aren’t just a great way to waste time at work — they’re also an even better way to get easy backlinks to your website.
First of all, because the forums you’re active in are likely within your industry’s niche, those reading your comments and posts will be much more likely to click on your site.
For example, if you’re a website like AGS, you’d likely comment on construction blogs, forums relating to land survey methods, and even threads about the best types of equipment used by landscapers and city planners.
The people who read those posts will also be interested in survey equipment and the like, meaning they’ll be much more likely to click on links back to their homepage than those who just happened to stumble across their website.
Additionally, forums are a wonderful way to virtually introduce yourself to others in your industry. Offer to share their links on your website/blog if they’ll do the same for you.
Above all, make sure that you’ve included a link back to your website/blog in your signature or user description. This way, whenever someone reads your comment, they can quickly head over to your site if they like what you have to say.
5. Keep Building Internal Links
If you want to get high quality, easy backlinks, then you need to ensure that you’re getting more hits on your web pages.
The simplest — and most effective — way to do just that?
By focusing on your current linking strategy. This means that, when you create a blog post on your site, make sure you’re including links to other relevant pages on your site.
For example, if you’re writing an article about the ten best hacks to help you fall asleep, that’s the perfect opportunity to include an internal link to the product page of the sleep masks you sell.
Keep internal links relevant, and avoid the temptation to spam. It’s not just annoying, it could also get you penalized by Google.
Try to use no more than 100 internal links at a time. If you have lots of content on your site, prioritize internal linkings on newer posts. Remove internals from older blog posts if needed.
6. Write a Testimonial
You’ve heard the expression, “You scratch my back, and I’ll scratch yours.”
It’s the perfect phrase to describe the fundamental idea behind backlinking. When you do a favor for a website, they’ll be much more willing to do one for you, as well.
To that end, writing a testimonial or online review for a website or company that you love is an awesome way to get more backlinks to your own website.
Maybe your business uses a paper supplier, and they’ve asked you to write them a review. When you do it, make sure they’ll allow you to include a backlink to your own website in the content.
To up your game even further, ask them to feature your testimonial on their website, not just on a review platform like Yelp or Angie’s List.
7. Submit to Online Directories
Another way to get easy backlinks — and drum up a lot of business in the process?
Submit your website to online directories and even online classified websites.
Think of them as the digital version of the Yellow Pages. They give Internet users the chance to find specific services or products in their area.
When you’re looking for these directories, try to focus first on those with a .edu or .gov domain, if at all possible. Google sees these domains as having a higher authority than .coms alone and will reward you with a higher search engine ranking.
An addition to online directories, we also suggest finding and submitting your website to relevant Google Groups.
Need More Ideas To Get Easy Backlinks?
Thanks to this post, we’re confident that you now have several promising ideas about how to get easy backlinks to your land survey website.
Remember, at the end of the day, it’s all about creating engaging, unique, and actually helpful content that people genuinely want to read.
Of course, an excellent backlinking strategy isn’t the only thing your website will need in order to skyrocket to the top of search engine results.
What else should you keep in mind?
Visit our website and blog to find out what’s working for your website, and what’s actually working against it.
We offer the tips you need to strengthen and diversify your marketing strategy, so you can always stay several steps ahead of your competitors.