The internet only dates to 1990, but by early 2018, there were over 1 billion websites online.
With so many sites to choose from, how do you stand out amongst the competition?
First, it’s not as bleak as it sounds. Not all of those websites are in the same niche as you. So you have fewer competitors than you think.
Second, there are always ways to increase website traffic to your cryptocurrency site. Read on to discover 5 of them.
1) Advertise Your Site
Advertising is the easiest method to increase website traffic. Using specific targeting, you can put your site in front of people who will be interested in it.
Using Facebook’s Ad Manager, you can display your ad to users who have liked cryptocurrency pages. Or specify an audience based on those users you’d like to attract.
Or research keywords using Google’s Keyword Planner and target them using a pay-per-click ad campaign. People have already shown they’re interested in cryptocurrency by searching for those keywords.
Advertising requires an ad budget, so read on if you’d prefer a cheaper set of options.
2) Produce Useful Content
One way to boost website visitor numbers is by publishing useful content. Use content to answer questions your customers have or teach them something new.
Spend time researching what your target audience needs. Use social media to discover what they’re asking about. Then create content to answer those issues.
Regular features like Cryptocurrency News and ICO Reviews give you a great way to produce regular content that’s insanely useful to visitors.
3) Optimize Your Content for Google
Publishing content is one thing; promoting it is another. While sharing it on social media is a valid strategy, it’s not the only strategy.
Learn the art of on-page SEO to help Google find your content and serve it up in its search results. Use keywords that relate to your customers’ search terms.
Sprinkle those keywords in the headline, image alt-tags, and throughout the copy. Pay attention to your website design to improve the user experience.
Then write alluring meta descriptions to give you a better chance of snagging visitors who spot your website in Google’s search results.
4) Give Away Freebies
Infographics are a popular way to increase website traffic since they’re easy to digest and share. Create a clever infographic about cryptocurrency and watch as your target audience shares it on social media, doing your marketing for you.
Ebooks are also a great way to demonstrate your expertise and build trust in your cryptocurrency brand. Offer them as free downloads via social media.
Or write guest posts for targeted publications and include a link to your freebie in your bio. Speaking of which…
5) Write Guest Posts
Some companies like to keep content for themselves. They don’t want to put their content on other websites. But that relies on visitors finding their website in the first place.
By placing your content on someone else’s website, you’re putting it in front of a new audience that might not otherwise find you.
Include links to your own posts if you’re allowed to do so. And put your link to your website in your bio.
If your post is useful enough, you’ll see an increase in traffic to your website from this new audience.
Any of These 5 Tips Can Increase Website Traffic.
We’ve given you 5 ways to boost traffic to your cryptocurrency site. Don’t feel you have to do them all today.
Choose one and try it out. Once you’ve got a feel for it, move on to the next one.
Before long, you’ll know what’s right for your site!
If you want to stay on top of your website, keep checking our blog for the most effective tips.