5 Benefits of SEO for Healthcare Providers
As a healthcare provider, are you looking to implement a solid digital marketing strategy to grow your business?
Maybe you’ve tried social media, email marketing, or PPC advertising and had no results. SEO should be your first stop. In fact, 61% of marketers claim that SEO is the top priority in digital marketing.
To help you get started understanding SEO, let’s dive into the 5 benefits of SEO for healthcare providers!
1. Become More Visible
The main key performance indicator in an SEO strategy relates to your search engine rank.
One of the biggest benefits of SEO is that, when done properly, your healthcare website will appear on the first page of search results when users search for various keywords.
2. Attract More Patients
With the increased visibility that comes from a higher search ranking, you’re likely to see an increase in leads and patients in the door.
Along with tweaks to the back-end to your website, SEO focuses on website content and traffic to improve your rank.
The type and quality of content you post is directly related to the quality of traffic, visitors, and leads that come through to your website.
3. Position Yourself as the Doctor to See
Content is king when it comes to digital marketing and SEO is no exception.
By focusing on blog content that is relevant to your patients, you’ll position yourself as an in-demand doctor or practice. For example, an orthopedic doctor could write on topics specific to athletic injuries to provide advice online to potential patients.
Mountain Movement Center is a great example of a practice that utilizes this type of strategy.
4. Grow Using Your Social Media
If social media is important to your business, you’ll be happy to know that social media has an impact on your website SEO. Social media strategy and SEO work hand in hand!
Not sure where to start? Here are three SEO tips related to social media:
- Optimize your posts to be found in search engines
- Encourage followers to share your inbound links, like blog posts
- Grow your following to increase your search engine rank
If social media hasn’t benefitted your business before in a measurable way, integrating it into your SEO strategy will definitely help!
5. Make Use of Stellar Reviews
Do you have a number of 5-star reviews on Google?
Maybe your patients are anxious to rave about you online but don’t know where to start.
Positive reviews can have a dramatic effect on your website’s SEO. Encouraging patients to leave a review is a passive way to increase the success of your healthcare digital marketing, without lifting a finger!
As an extra side benefit of social media, Facebook reviews count towards Google reviews. That means your positive reviews on Facebook also benefit your SEO!
The Benefits of SEO Outweigh the Costs!
These 5 benefits of SEO are just the tip of the iceberg to how improving your healthcare practice’s digital marketing will grow your business?
Not sure how your website stacks up against the competition in terms of SEO?
Try our free SEO audit tool to measure the health of your website!