Every website owner is faced with the same challenge of how to drive traffic to their site.
But generating traffic isn’t just about clicks. You want to bring online users to your site that are going to stick around for a while, engage with your content and even purchase your goods and services.
Keep reading to find out about our website tips to drive traffic to your site.
1. Choose the Right Web Host
Choosing a web host can be a challenge. There are many different website host companies out there offering to design a great site for you.
There are many things to consider when it comes to choosing the right host for your site. This includes everything from security and backing up your data to customer service and analytics services.
However, there may also be a specific requirement that relates to the type of website you’re running.
For instance, it may be that you want to promote green lifestyles or vegan diets. If this is the case, you should consider a sustainable web host such as MutiPrimo.
2. Create Great Content
At the center of any strategy to generate traffic to your website is content.
Website content can come be created in a variety of forms, from blog posts and photos to videos and social media posts.
However, great content always has three things in common. It is relevant to your readers, it’s useful and it’s interesting. The better the content is, the higher the probability they will spend more time exploring your site.
3. SEO Optimized
SEO (search engine optimization) is no longer a luxury that you can consider, but instead, an essential aspect of any successful website.
With a sound SEO strategy, you can significantly improve your ranking on SERPs (search engine results pages). By integrating keywords into your written content you can improve your rankings.
Establishing your website on the first spot of Google results pages can increase your chances of traffic significantly. After all, over one-third of clicks are on the link on the top spot of SERFs.
This also includes securing a good domain name for your site. It’s especially important to avoid unnecessary letters and numbers in your domain name. This makes you extremely difficult for users to find and damages your rankings.
It’s also essential that you create content that is shareable. This way if users enjoy your content, they’ll promote it for you by sharing it with their friends and family on social media.
4. Make Use of Social Media
You can’t really underestimate the power of social media to drive traffic to your website. Our website tip here is to promote yourself on every social media outlet there is.
After all, Facebook has over 2 billion users worldwide. With Twitter and Snapchat around the 300 million mark and Instagram on 700 million users, you need to make sure you address users on all the major social media sites.
Despite this, it’s also important to consider – who is your target group? Different demographics use different social media platforms.
It’s important to publish social media posts that lead users to your website. And keep it regular. Your followers want to be continuously updated with new content to keep them engaged.
5. Smartphone-Friendly Website
Did you know that 60 percent of online searches are carried out using a smartphone?
And yet, there are many websites online that still aren’t mobile-friendly. This could be significant in putting off users from your site. You can’t afford to lose this potential traffic to your site.
Furthermore, Google penalizes websites that aren’t smartphone-friendly. So this could also affect your SEO rankings.
Our website tip is to make sure you provide smartphone users with a positive online experience of your site.
6. Develop Visually an Impressive Site
One of our website tips is also to make sure you have a visually impressive website. People don’t just want a website that provides useful and interesting information, this isn’t enough.
They also want to have an experience that makes them want to return to your site in the future. This means you need to design something special.
This means that you need to create a website that is visually appealing to your target group. Think carefully about the colors, styles or fonts of your site before putting it together.
7. Get Feedback from Users
If your website simply isn’t getting as many hits as you had expected, you could consider asking your users for feedback.
This may include how you can redesign your site to be more attractive to your users, or creating better content. You can engage with your users through social media.
If you’re trying to sell goods or services to your users, then you might consider including reviews from satisfied customers. You can install a widget that allows users to give you feedback. This can be crucial to getting new traffic to your site.
8. Promotions and Offers
Another essential item on our list of website tips is promotions and offers. People love freebies and discounts, so this is sure to drive traffic to your website.
There are many different types of promotions and offers that could tempt users to keep returning to your website. They mostly depend on which type of product or service you provide.
One example is to include a discounted offer for customers that purchase more than one item. Or, you can offer customers the chance to be entered into a competition for a cash prize.
Once you’ve decided on the type of promotion or offer, you can advertise it on your social media platforms.
Interested in More Website Tips?
Now you know our website tips to get on the right path towards driving traffic to your site. While all of these website tips may not apply to your site, many of them could help you to promote your site to new users.
Did you find this blog post useful? For more blogs on generating traffic to your site, check out our other blog posts.