The 8 Best SEO Tools Every Professional Is Using

best SEO tools

So you think you’re rocking out your website? If you’re neglecting the best SEO tools the web has to offer, you’re selling yourself short before you even start.

Let’s be honest: there are over one billion websites on the Internet right now. You need all the competitive edge you can get.

Ready to make this your year for SEO? Here are eight of the tools you need to get there.

1. SEMrush

SEMrush is one of the big names in SEO for a reason.

It’s an all-in-one search engine tool with a wide range of features.

It offers keyword research, ongoing search position monitoring, and crawling. Plus, it comes with backlink tracking and a project-based SEO campaign structure.

The one big drawback to keep in mind with SEMrush is that while it’s overall a good keyword research tool, it doesn’t allow keyword list management.

Starting at $69.95 a month, SEMrush is a good choice for midsize businesses looking for an affordable tool that covers most of their SEO needs. Plus, it’s ideal for newbies and experts alike.

2. Ahrefs

If you know a thing or two about the best SEO tools on the market, you’ve probably heard of Ahrefs.

That’s because it’s one of the best crawlers on the market.

Ahrefs maintains one of the largest indexes of backlinks available, with 12 trillion historical backlinks and six billion web pages crawled per day. It got its reputation for a reason.

Beyond its signature service, Ahrefs offers ongoing SEO monitoring, position tracking, content research, and domain comparison.

Compared to the others, it lags in user experience and some other above-and-beyond SEO features. But if you need web crawling, pay the $82 a month and don’t waste your time anywhere else.

3. Google Search Console

Let’s be honest. Where search is involved, Google is king.

So it makes sense that Google’s webmaster tools are some of the best SEO tools on the market (for free!)

Basically, Google Seach Console is a free tool that allows you to monitor your site’s position in Google rankings. It’s your all-in-one Google search tool, whether you want to know what queries you rank for, see what sites link to you, or manage what content Google shows from your website.

And if you’re shopping in Google’s offerings, don’t neglect their other free tools like Google Analytics or Keyword Planner.

4. Moz Pro

If you know SEO, you’ve heard of Moz. Moz Pro is the next step up.

Think of it as the closest you can get to a full suite of SEO management tools without hiring an SEO agency to do it for you.

Moz is the industry standard, which means industry-standard metrics plus a free browser toolbar extension and page optimization suggestions.

If anything, the greatest weakness of Moz Pro is that it has so much functionality that it’s almost overwhelming to a new user. But for $79 a month, you’re making a worthwhile investment in the future of your website.

5. Buzzsumo

To put it simply, Buzzsumo is a tool that lets you ferret out what people are searching for on the Internet.

But instead of leaving it at that, Buzzsumo takes it a step further.

You can figure out what’s ranking related to your query on a time filter, by country, language, content type, and more. It also has a feature called Content Alerts, which allows you to set up custom alerts whenever someone mentions a specific keyword.

Sounds simple, right? Except you can get specific, like whether it’s a brand or keyword mention in Title, Topic, and/or Article Text, which can be delivered in real time or as a daily digest.

Basically, it’s what you need to never fall behind on keyword tracking again.

6. SpyFu

Think of SpyFu as the tool SEO experts and average Joes alike need to snoop on your competitor’s strategy.

SpyFu’s biggest draw is that it allows you to download your competitors’ most profitable keywords and ads for both organic and paid search. So you know exactly where you stand and where your competitors are in relation.

All you have to do is enter your competitor’s website and get down to business.

Plus, the basic plan (starting at $33 a month) includes a comprehensive SEO toolset and sleek user experience.

7. Majestic SEO

Majestic is a web crawling engine. And yes, we already gave you an awesome one with Ahrefs. But Majestic starts $49.99 a month for its Lite plan, and for the cost, it’s worth taking a look around.

Basically, Majestic is an awesome web crawler with an array of backlink and domain search tools on top of it.

It excels in backlink tracking, and as any true SEO expert knows, backlinks are SEO gold (and the thing that’s been driving you nuts for months).

8. AWR Cloud

Last, but certainly not least, is AWR Cloud.

Short for Advanced Web Ranking Cloud, AWR Cloud offers a little bit of everything, but their specialty is rank tracking. Fittingly, they’re best known for position tracking and the site focuses heavily on playing to their strength.

For good reason, AWR Cloud has one of the best automated rank monitoring tools available.

We’re talking search engine and website comparisons, rankings across websites, and rankings across keywords.

Basically, it’s everything you need to know exactly where you are and what direction you’re going in real time, whether you’re tracking one website or 10 keywords.

Discover the Best SEO Tools for Your Site

If you want to make the most of the best SEO tools on the market, it helps to know where to get started. That’s where we come in.

We offer an array of SEO tools, tips, and strategies to help you stay one step ahead of the competition. Check out our free SEO audit tool to know where you stand and what to focus on.

In case you need a few more tips to get your site on the right track, see our full list of SEO resources and tools.