10 Tips From an SEO Expert
Having a search engine optimization (SEO) strategy is the key to gaining traffic to your website or blog. But what separates a good plan from a bad one is the quality of the traffic you’re bringing in.
It doesn’t really make much sense to have thousands of people visiting your website who aren’t even interested in the products or services you have to offer. This is why it’s essential to continuously test out your strategy.
Don’t expect to get it right the first time around – this and various other SEO expert tips can really help you gain ground in your optimization methods.
Let’s review some more of these tips you can use to streamline your SEO efforts.
1. Build Trust with Your Audience
Don’t be one of those websites that writes solely for search engines. Today, appeasing Google and the others means pleasing your audience. If they’re bouncing away from your site and not sharing your content, then it’s very likely it’s not relevant or high-quality.
This, in turn, hurts your optimization since it pulls your site down in the ranks. The only way around this is to have your content meet the needs of your particular audience. Building this trust with them will send them back to your site time and time again.
And this will positively influence your ranking in search engines.
2. Make Content with the Potential for Virality
Another SEO expert tip is to create content that can produce virality. Now, this sounds easier said than done, but there’s a method to it. You can easily tell what content won’t have an appeal to the masses and which do.
The pieces of content that commonly go viral typically have information that’s breaking, shocking or widely-unknown. Other pieces may offer incentives to share or a well-put-together infographic on a trending topic.
Just make sure the viral content points viewers back to your website or brand.
3. Never Stop Testing Your SEO
Even when you’re already making a big splash in the SEO scene, it’s important to continue testing. Remember, Google is always changing its algorithm, which means you have to stay on your toes.
What worked last year won’t necessarily work for the years to come. Then behaviors in consumers change, which means you may have to switch up your topics, keywords, and approach.
Keep your ears to the ground to get a heads up of a pending trend change. And whatever tweaks you make to your campaign, do A/B split testing to ensure you’re getting the best results possible.
4. Answer the Questions Your Audience Has
Another SEO expert tip for writing content is to answer the questions of your audience. Most people jump on Google to look up information they have questions about. If your content shows up with the answers, then it’s more than likely to attract more of this traffic.
You can learn a lot about what questions your audience has by looking at their discussion on social media and in forums. If you have a presence in these areas, you can even ask them their concerns and pain points to see how you can address them in your content.
5. Select Keywords Carefully
Topics are great for attracting your audience, but you can’t forget that the meat of your strategy is still your keywords. If you’re not targeting the correct keywords, then you won’t rank in search engines and continue getting traffic from the right groups of people.
You can use certain tools, such as Google Keywords Planner to help you find the right key phrases. You want to look for keywords relevant to the content that receives a good deal of traffic. Plus, it should have a low competition rate.
6. Include Links to Relevant Sites
The content you create should be very helpful to your audience. Wherever you can find additional information or resources should be linked to inside of your content.
External links can also help your SEO ranking. Just make sure you don’t link to a competitor’s site. The last thing you need to do is send your traffic over to your competition to be converted into customers.
You want to go about your linking like an SEO expert. Try to find official sites to link to, such as news blogs, .gov or .edu sites.
7. Use Social Media Like an SEO Expert
You don’t want to overlook the benefits of social media marketing. This is one of the quickest ways you can get more attention for your brand.
The key is to find out where your audience likes to hang out. Then also identify which of the platforms would best serve your industry. If you’re in a field that’s highly visual, such as real estate, floral or fashion, then Pinterest and Instagram would serve your purpose well.
However, if you’re in the B2B market, then you may want to consider Twitter and LinkedIn. Facebook is optimal for companies in the B2C sector.
8. Don’t Just Post, Get Engaged
It doesn’t matter whether you’re posting on your blog or social media. You want to make sure to pay attention to the comments you receive and reply wherever you can. Engaging on social media will help build brand visibility, showcase your authority and connect with your audience.
9. Keep Your Page Load Speed Fast
Now, it’s very important that your web pages load very fast. As a rule of thumb, your pages should load within 3 seconds or less. Anything longer than that and you’ll have visitors bouncing away from your page.
This is especially true with mobile users who are using devices that are already kind of slow. This audience is looking for content quickly, so make sure your site isn’t bogged down with images and Flash content.
10. Get a Web Analytics Tool
Google Analytics is a very valuable tool for keeping track of how your website is performing. If you want to optimize your site like an SEO expert, then you have to watch for what’s working and what’s not.
Analytics tools will give you data and insights to clarify this so you can enhance your SEO efforts.
Get a Site Report Card Today
Want to know how your website optimization is performing? You can learn about this by obtaining a report from Site Report Card.
We offer free optimization and maintenance tools that can help improve your SEO campaigns. We will help identify broken links, check spelling, improve meta tags and so on.
Want to learn more about this free tool? Stop by our site today to get a free SEO audit!
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