What’s Going on with Google Crawling?

google crawling

Google updates are notorious for shaking up the Internet. Updates to Google’s algorithm like Panda and Penguin completely restructured the way websites’ ranking almost overnight. The most recent series of Google updates is impacting the way Google crawling is conducted.

Google has recently revamped the way Google handles its crawling. The update revises the number of queries that a website can submit to the Google index. The quota is now a daily limit instead of a monthly cap.

Let’s take a look at how the change to the Google crawling quote will impact your websites and digital domains.

What You Need To Know About The Google Crawling Updates

Understanding the intricacies of a Google update can be confusing, as they have far-reaching implications. Luckily, Google recently updated their documentation page to detail how the changes will impact how Google crawling is being conducted.

For the ‘Crawl Only This URL’ function, the limit for crawling queries submitted the search engine index was 500 queries in a 30-day period. The new limit is 10 individual queries each day.

For the ‘Crawl This URL And Its Direct Links‘ feature, the limit is now 2 recrawls a day. The previous limit was 10 recrawls in a 30-day timespan.

Why Google Is Revamping Its Recrawl Quotas

SEO analysts are still struggling to make sense of the new parameters to Google crawling. Google’s John Mueller breaks down the differences in an insightful new video.

The site owner was inquiring about how frequently Google recrawls a website. They’d noticed that it was taking weeks for their changes to show up in the search engine indexing results.

Mueller explains the reasoning for the previous crawling quotas. Crawling an entire website can soak up quite a bit of bandwidth. Google limits how often it performs site crawling to limit the load on a website.

Google follows a hierarchy to determine crawling priority to reduce the workload on a website. Homepages and landing sites take precedent over ‘minor’ content that is frequently updated like blog posts.

Why Recrawling Your Website Matters

Google crawling is the way that your website indexes in the search engines. When Google crawling is infrequent, your newest updates won’t show up in the search engine results. This can impact your SEO ranking.

Recrawling your website also gives you and your webmaster an insight into how your website is performing under the newest updates and algorithms. Google rolls out updates regularly in this day and age. It’s important to stay abreast of the changes and keep your website up-to-date.

How To Ask Google To Recrawl Your Website

Now that the daily Google crawling quota is higher, it’s much more feasible to request a recrawl for your website. You can ask Google to reindex your website using the Fetch As Google tool.

If your website features a lot of URLs, it’s more efficient to submit a sitemap. Both methods take a similar amount of time.

A recrawl may only be requested if the previous Fetch For Google status reads complete, partial, or redirected. The last Fetch For Google results must have been completed more 4 hours ago, as well.

To Ask Google To Recrawl Your Website:

  • Perform a Fetch
  • Click ‘request indexing’
  • Choose ‘Crawl Only This URL’ or ‘Crawl This URL And Its Direct Links’
  • Click ‘submit’

The new Google crawling does not happen immediately. It can take several days for a recrawling request to process. If the submission options do not appear in the listings, your site is not eligible for a recrawl at that moment.

Meet The Updated Google Search Console

The updates to Google crawling is part of a larger roll-out of changes to the Google Search Console. Google is the undisputed champion of the search engines, commanding 63.4% of search engine traffic. The smallest changes can have profound implications for site owners and webmasters.

Google released a prototype of the new Search Console for select users in January 2018. They’ve made four of the new features available to the public.

Changes to the Search Analytics section are likely to have some of the profound impact on search engine marketers. Known as the Performance Report, this feature lets you see your page exactly as Google sees it.

The Performance Report

The Performance Report reveals in-depth analytics that promises to offer a treasure trove of actionable insights for search engine marketers. You’ll be able to see advanced analytics like click-through rates to give your marketing department a better idea of how content performs in different settings.

The Performance Report also delivers data dating back 16 months. This will make it easier to visualize trends and get a clearer sense of how your content strategies perform over time.

Index Coverage

The Index Coverage also delivers intensely useful insights into how your site appears on search engine results pages (SERPs). The Index Coverage automatically alerts you when something goes wrong with your site indexing. This will let you recrawl your website as soon as possible so you won’t miss out on any web traffic.

The Index Coverage feature also includes advanced analytic tools to help you figure out what’s going wrong. They’ve also included a feature to easily export that data to your web development team. The Google Search Console promises to be immensely help for business owners and marketing departments.

Google updates can seem overwhelming and a little intimidating. We all remember the attrition when Google decided to start penalizing keyword stuffing. The most recent Google updates are minor and should have less of an impact on the Internet’s infrastructure, as a whole.

If we don’t have to worry about the havoc Google updates will be wreaking, we can simply enjoy and explore the new Search Console! And remember to make sure to backup all of your data for data recovery if you’re planning any major site overhauls!

Ready To Find Out How Your Site Is Performing?

Google updates are becoming more frequent and increasingly intensive. It can be hard to keep up with the shifting metrics. Check out our free SEO audit tool and see how you’re ranking in the SERPs!

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