You want your dispensary website to be competitive in the world of cannabis. However, most dispensaries are just now getting started, since cannabis sales have only recently been legalized.
Do you know the features your dispensary website needs to be competitive? With the right features, your site will stand out no matter what the competition is doing.
Get caught up in the world of online sales by adding these features to your dispensary website today. Keep reading to find out what you need to know!
Setting Up a Dispensary Website: The Basics
Before you can get into necessary features, you’ll need to have a solid foundation of a working website. For those of you who are just getting started in the industry, let’s take a look at the basics of your to put together a website.
First, you’ll need to decide on a website platform. WordPress is the most popular hosting platform worldwide, because it offers the most customization options, and is fairly easy to use.
No matter which platform you choose, we recommend making sure it’s flexible and customizable. You’ll want to give your users a streamlined, customized experience so your site stands out.
Next, choose your domain name. If the name of your company is already taken, you might need to get creative with an abbreviation or another tactic. Keep in mind that a good domain name needs to be easy to type and easy to remember.
You may need to pay a little extra to get the domain name you want, but it’s worth it. Your site name means everything, and it’s hard to change later on.
Now, it’s time to set up your site and make it attractive. You’ll choose a great layout, eye-catching photos, and add your unique logo. And, of course, you’ll need to add the features that will make your site stand out.
Top Features for a Dispensary Website
All sites need features, and dispensary sites need certain unique ones to meet the needs of their customers. Here are the special features your dispensary website can’t do without.
1. Checkout Software
Your checkout or point-of-sale software is perhaps the most important aspect of your website.
Dispensaries ultimately exist to make sales. You might have other noble goals for dispensaries, such as providing people with medicine or changing the world’s ideas about cannabis. However, without sales, you won’t be able to accomplish any of those things.
Use industry-specific techniques to make the checkout process smooth for your customers. If there are any difficulties in the purchasing process, customers will likely leave and go to your competitors.
Your site should be a completely functional web store. Make choosing payment and delivery options easy. Keep your inventory updated. Consider adding special deals, like samples or discount codes that can be added at checkout.
2. Delivery Service
If you’re selling online, you need to ensure that customers can get their products quickly and easily. Although a delivery service may not be considered a “feature” of your website, your website should have the ability to update customers on the status of their delivery.
The process starts at checkout. Let customers select the delivery option that works best for them. Many people respond well to free delivery options, and you can also add the option for them to pay more for faster delivery.
Make it easy for customers to add their address. Consider having a login option for regular customers that will save their address and other relevant information.
Once delivery options have been selected and the purchase is complete, keep customers in the loop on where their products are at. Send email updates on delivery status, and allow customers to view what delivery stage their purchases are at by visiting your site.
For your drivers, an in-house delivery app combined with the GPS app of their choice can help ensure fast, safe delivery of products. If customers are reassured that the products they buy on your site will safely arrive intact, they’re likely to come back.
3. Relevant Information
Now, back to basics. When a customer visits your site, before they ever make a purchase, you’ll need to provide them with the information they really want and need.
The who, what, why, when, and where of your business should be clearly outlined. The more detail you can get into, the better – customers love brand stories. Everything someone will want to know about you should be clearly visible on your homepage, and you can add an “About Us” page to go into more detail.
Make contact information easily accessible. Phone numbers are great; 24/7 chat services are even better.
4. Relevant Content
Getting ranked by search engines is all about having a blog section of your site that’s packed with relevant content.
Not only does this content improve your Google rankings, but it also improves your legitimacy in the eyes of customers. So much information about the cannabis industry is constantly being released. New medical studies show new uses for cannabis and CBD. New products are developed thanks to technological advances.
If you use your blog to keep your readers updated on everything in the industry, they’ll learn to see you as a trusted source of information. This will keep them coming back to your site, and maybe even share your posts with their friends.
5. Product Pages
Last but certainly not least, your dispensary website needs to feature attractive product pages where customers can shop.
These pages don’t need to be complicated – in fact, streamlined pages tend to work well, such as this example from Healthy Hemp. Show clear photos of the products, alongside prices, features, and ingredients.
A well-written product description doesn’t hurt, either. These should be short, but they can be witty or straightforward, depending on the nature of your site.
Upgrade Your Dispensary Website Today
Are you ready to make your site competitive in the growing world of online dispensaries?
You don’t need fancy bells and whistles. Just execute the above features successfully, and you’ll have a winning website.
For more about making a competitive website, check out our guide to boosting site traffic here.