Top 9 Ways Mobile Marketing Can Increase Website Traffic and Boost Sales
The average small business devotes 35% of their marketing budget to digital marketing. No matter the size of your business, that’s a serious investment to make if you don’t know enough about the returns. It takes a lot more than spending money to increase website traffic.
With 85% of consumers finding local or new businesses via internet searches and more people using mobile devices than desktops, your outreach matters. Making sure that your website is optimized, loads quickly, and looks great on mobile is essential to a modern sales funnel.
If you’re looking to increase website traffic through mobile marketing, there are some tried and true ways to get the job done. Try these 10 methods to direct traffic to your site with mobile marketing.
1. Search Engines Love Mobile-First Sites
If you’re in the midst of a redesign or building a new website, make sure that you go “mobile first”. Since mobile traffic has surpassed desktop traffic, building a site to look good on a laptop is no longer as important as making it look good on a smartphone.
Search engines rank sites for speed, intuitive design, and how mobile friendly they are. Make sure you don’t get penalized for prioritizing the wrong kind of devices when you design.
If your site is already finished, invest in having developers create a strong mobile version of your site. Stripped-down sites are okay. What’s important is that it looks good and reacts quickly.
2. Use SMS Alerts
Using text marketing can increase website traffic. Tell your customers about promotions going on in your company and give them a link to use that promotion.
Banks use texting to give users alerts about suspicious usage, low balances, and security issues. SMS can also be used to let your customers know about promotions.
If you’re looking for ways to create cleverly designed text alerts use Betwext texting. You see your engagement pop with the right text strategy.
3. Try SMS Polling
If you’ve ever seen American Idol, you know about SMS voting. This technology doesn’t have to be confined just to reality TV contests. You can use this tactic to engage your customers.
If you’ve recently sent out a test product or your customers have recently bought something, have them rate how they feel about it. Thank them for their participation with a coupon or a gift card for your site.
4. Mobile Searching
Drive traffic to your site by using a good listing on Google Places. People use Google Maps to find places to eat or find services near where they are. If you’re in the goods and services industry, take advantage of Google’s toolkit.
Make sure you claim your listing and you’ve got good reviews. Use SMS tactics to get people to rate you on Google to make sure you’ve got strong reviews when people look for you.
5. Location Marketing
People are using Facebook, Yelp, and Google to “check-in” where they’re eating or doing business. When people check-in, make sure you’re offering them an immediate discount. Get them to click over to your site and you could see a spike in traffic based on check-ins.
6. Use Mobile Coupons
Just because print media is seeing a drop doesn’t mean the technology of coupons has dropped off. Sales clerks can scan coupons on phones, so take advantage of this tactic.
Have a whole section of your website where you put weekly coupons. Change them up every week and you’ll see a weekly pattern of traffic.
7. Use Mobile Commerce
With more than half of all mobile users purchasing things on their phones, you could be using this pattern to increase website traffic. Combine these efforts with your SMS strategy and you could see lots of sales from mobile traffic.
Make sure your e-commerce setup is robust enough to respond to mobile traffic and you could become the preferred online shop for your industry. Most sites still have work to do when it comes to e-commerce on mobile devices. Get ahead of the curve and create a strong and user-friendly shopping experience now.
8. QR Code Still Live
QR codes have the unique ability to be generated and accessed from any mobile device. You can create unique QR codes that you print on your products. When users scan them, they could unlock content, products, promotions, or exclusive services.
Increase website traffic and user engagement by giving users a good reason to scan QR codes on your products. QR codes seem to be appearing everywhere, from ads on the street to in-store promotions. Turn shopping into a scavenger hunt if your products can be found in retail stores.
9. Create An App
While it can take some serious time and investment, creating an app could allow you to engage with users in a way that makes sense to them. You could give product information or you could find new ways to engage with your customers. Create your own media channel and you could use an app to access audio podcasts and visual content related to your products.
Users prefer to get their information in the form of an app. Find ways to connect your app back to your site to increase website traffic. You’ll find it’s easier to get visitors to your website via an app than through any other kind of online or browser-based interaction.
Increase Website Traffic With a Mobile Strategy
There are so many good ways to engage your customers on mobile devices that you’ll find it’s hard to miss them. If you take advantage of social media, apps, and SMS promotions, you’ll be gathering leads constantly. Make sure you’re always offering your clients useful content and you’ll have no trouble increasing traffic.
If you’re ready to deploy a new marketing strategy, contact us for tips to make sure you exceed your expectations.