10 Genius SEO Strategies for Addiction Recovery Websites
SEO is an important digital marketing tool.
It helps your website appear higher in search engine results, increasing your visitors.
But understanding SEO is very tricky. There are a variety of strategies, SEO trends are always changing, and each niche has different methods to increase brand awareness.
So how do you use SEO for an addiction recovery website? Rehab websites are a little difficult. You’re attracting a specific audience and rehab clinics are in heavy competition with other clinics.
But there are 10 useful SEO marketing strategies for an alcohol rehab website. Continue reading and find out more.
1. Don’t Forget Mobile SEO
SEO marketing strategies for alcohol rehab mobile websites often gets overlooked. But more customers will likely access your mobile site compared to your desktop site.
You should always implement mobile SEO in your SEO marketing plan. In 2018, Google developed a mobile-first plan. This means Google will boost your mobile website’s search results rather than your desktop website.
So how do you make your mobile website SEO-friendly? Use a CMS system that works with desktop and mobile SEO strategies and hire a web designer that uses UI/UX mobile design.
2. Fast Loading Time
Your website visitors don’t take kindly to slow loading times.
But Google also hates slow load times. If Google senses your website is slow, your search engine rankings will decrease.
There are a couple of reasons why load time is more important for mobile users. More website visitors are accessing your alcohol rehab site on their mobile phone.
But mobile users are quick to close a website if the site takes a long time to load — faster than a desktop website visitor.
3. Writing Content for Your Audience
For organic SEO marketing strategies, all digital marketers know the key: content, content, content!
But what type of content? Written content trumps all other types of content.
Google attaches to certain keywords and phrases in the text, making it easy to appear in search results.
But the secret to publishing great content is writing relevant content. For example, you wouldn’t write about best summer drinks on an alcohol rehab website. You’ll post advice on alcohol addiction recovery and rehab advice.
4. Write High-Quality Content
In addition to writing content for your audience, you need to write high-quality content. This is more than just good grammar and correct spelling — high-quality content is enticing, engaging, and leaves the reader hooked.
Google algorithms are smart. They know when writing is bad, when content is plagiarized, and when people aren’t reading full articles.
The best practice when writing content is hiring a writer to effectively handle your content. Writers know how to attract readers, but writers with an emphasis on content marketing know how to write for SEO marketing strategies.
5. Visitor Bounce Rate
What does this term mean? Exactly what you think — this is the amount of time your visitors are on your alcohol rehab website before they leave.
Bounce rate impacts your SEO ranking. The algorithm is obvious: if your visitors are on your website longer, your search ranking increases.
Bounce rate also refers to how many pages your website visitors click. Let’s say a visitor selects a blog. They read the full blog and are interested in learning about your clinic, so they click the “About” page.
Your website will perform better; if the visitor only reads the first sentence of the blog and left your website, your site won’t perform as well.
6. The Amount of Information on Your Website
It’s difficult knowing how much information to include on your website. You don’t want a fully minimalist website but you also don’t want to overwhelm visitors. For an alcohol rehab website, it’s vital you list the most important information.
Posting useful information is beneficial for your clients, but also beneficial for Google.
Google loves information-rich websites. If your website describes your clinic, features all local SEO data, and includes other useful information such as testimonials, Google will rank your website higher.
7. Optimize Your Website for Siri
How often do you see people talking to their phones?
For those who are lazy to type, they open Siri and ask them to find results online. When potential customers are finding an alcohol rehab clinic, you would be surprised how many people use Siri to search for rehab centers.
Some tips include using keywords specific to voice search (asking “where is the closest restaurant” instead of “restaurants near me”) and knowing which search engine Siri uses the most.
Siri isn’t the only voice command your customers use. There’s also Cortana, Google Home, and Alexa.
8. Rich Snippets
Have you searched something, and a box appeared on Google with the result’s key information? This is called a Rich Snippet. For better SEO results, optimize your alcohol rehab website for rich snippets.
But this is easier said than done — to utilize Rich Snippets, try and format and organize your content as best as possible.
9. Use High-Res Images
While written content dominates search engine results, images are also very important. If you use no website images or low-res/low-quality images, Google will rank your website lower.
Rather than using stock images, hire a photographer to take images of your facility and staff. These unique images will perform better on a Google image search result.
10. Use Google Search Console and Google Analytics
There are two important programs that show how well your website is ranking.
Search Console shows how the search engine interacts with your website. Google Analytics shows how visitors interact with your website.
Use SEO Marketing Strategies for Your Alcohol Rehab Website
Rehab clinics attract a specific customer and are in high competition.
But this doesn’t mean your rehab clinic can’t wait for search results. Using these SEO strategies will result in better search ranking, more website visitors, and more customers.
SEO trends are always changing. For best results, keep up with the trends and experiment with different strategies.
Do you need SEO services for your rehab website? Visit our resources.