5 Key SEO Solutions for a Printer Supply Company

seo solutions

In a niche market like printer supply, advertising and marketing can be tricky.

Luckily, there’s a great solution for companies in industries like this: search engine optimization.

SEO can drive traffic to your site and generate better leads than traditional advertising. Check out these 5 SEO solutions to get started.

Publish Relevant Content

Inbound content should be a core part of any digital strategy, especially one focusing on SEO solutions.

Content is what allows you to answer the questions people are searching online. When you think about it, it makes sense that blog posts and videos could do a better job of addressing those specific topics in-depth than a generic home page.

In other words, content is the most common way people will enter your site.

An example of relevant content for a printer supply company is this review of best sublimation printers. Buyer’s guides, DIY repair tips, and even design tips would be other great ideas.

Use Effective Keywords

Although algorithms continue to get more complex, the most basic principle of ranking on search results revolves around keywords.

People searching online type words or phrases into their search bar. The web pages that feature those words prominently will be deemed most relevant.

There are many tools online that can help you find the words people are searching for. Find relevant keywords for your business and include them a few times in each piece of content.

Just be careful not to overstuff your keywords, as that can negatively impact your SEO.

Set Up NAP Citations

NAP (name, address, phone) citations are online pages that list your company’s information.

There are many different sites online where you can claim your business page and fill them out with contact info, pictures, and other details.

Here are a few of the many places you can set up NAP citations:

  • Google My Business
  • Bing
  • Yahoo
  • Yelp
  • Facebook
  • Better Business Bureau
  • Foursquare
  • Yellowpages

Each listing can give your brand’s SEO a boost and ensures your company’s correct information is readily available online.

Ask for Online Reviews

Ratings and reviews go a long way toward building your reputation online. 84% of people trust online reviews as much as a personal recommendation, so the impact on your brand can be tremendous.

Reviews also help your SEO. Review signals are estimated to be about 10% of Google’s ranking factors. Highly rated companies shoot to the top of both Google’s search results as well as the various sites and pages that rank companies.

To get more reviews, simply ask! Talk to your customers and suggest leaving a review on one of your business pages after they make a purchase.

Speed Up Your Site

Website speed is another factor that search engine algorithms take into account.

The algorithms see speed as a measure of the quality of your site. It also is a factor because people are known to be impatient and abandon a search if it doesn’t load within a few seconds.

If your site is slow, try changing the formatting and resolution of your images. You can also minify your code documents by removing unnecessary characters.

More SEO Solutions

Search engine optimization is both an art and a science. It’s a tricky thing to master for a printer supply company, but with some practice, you’ll be driving traffic and sales like never before.

For more help with SEO solutions, check out our resources, tools, and training page.