What Are the Ranking Factors for Voice Search?

google ranking factors

Are you looking for ways to improve your site’s traffic from voice searches?

With all the voice-activated assistants being sold, more people are using voice search functions to find what they need. To assist with this, algorithms have been changed to include Google ranking factors for voice searches.

Website owners always need to keep up-to-date on how to optimize search traffic. And voice search needs to be part of the strategy.

While most advice will focus on Google Home searches, all other voice-activated assistants will incorporate similar factors.

Here’s what you need to know about Google ranking factors for voice search.

Secure Sites Rank Higher

Google has been moving towards requiring websites to be more secure. By the end of 2018, the company will require all websites to have a valid SSL certificate to be included in search results.

Currently, websites with SSL certificates rank higher than those without. It will even label a lot of websites as unsecured. But soon sites without SSL certificates will be excluded from all search results.

Content and Descriptions

Because voice searches tend to be longer, the search results rely more on the overall content of the webpage. The conversational tone users provide the digital assistant creates a longer string of words used in the actual search. This means that you should include more in-depth descriptions on your pages.

Of course, the more information you have on the page, the more likely it is that you’ll attract searches based on a greater variety of keywords. If you’re creating websites for accountants, you can include a lot of information with a variety of related keywords that will help with search traffic.

However, you need to be aware that the quality of the content matters as well. Poor-quality content may gain a decent page ranking, but over time that rank will plummet as fewer visitors return.

Page Speed Matters

Voice searches operate similarly to mobile searches. And Google ranking factors for mobile include page speed.

Page speed on its own will not necessarily change your page rank. However, because users expect a page to load quickly, they are more likely to use your page if it is fast. Google will then notice that people stay on your page and return, based on that speed.

Go Local

A growing number of people using digital assistants for voice searches are looking for local information. They want to know locations, hours of operation, or recommendations for local businesses. And local businesses that don’t have a quality web presence will miss out.

Even a small company can benefit from having the most basic information online. Sometimes just being registered with Google’s business listings can help with these voice searches.

The more local the information, the more likely users are to find your page with a voice search.

Optimize Your Site for Google Ranking Factors

With voice searches becoming more popular, you need to have a strategy to optimize your site for traditional search traffic as well as mobile and voice.

Most of the best practices to improve your site for voice searches can be applied to traditional and mobile searches as well. Focus on the main Google ranking factors and the traffic will come to you.

If you just need to improve your SEO strategy, you can check out our tools to help you gain search traffic.