8 SEO Mistakes Your Adult Website Should Avoid
You’d think it would be easy to get an adult website noticed.
Adult content is consistently one of the most searched things online. But the truth is, that means you have more competition to deal with. If your SEO isn’t on point, you’ll slide down the rankings with ease.
That’s why we’ve put together this checklist of 8 SEO mistakes your adult website should avoid.
1. Keywords Misfire
Well, let’s start with the most obvious. Failing to find the right keywords will cripple your whole SEO game.
Tracking down the right keywords demands some serious research time and the best techniques for finding them. But the results are vital to your success.
Get this step wrong, and your SEO is already off to a bad start. You’ll fail to rank highly in searches even if the rest of your SEO is on point. After all, keywords are the search terms people use to find your site. If they aren’t right, nobody will find you.
2. Forgetting the Invisible
It’s easy to overlook your source code’s role in SEO because it’s largely invisible. If your website were an article of clothing, your HTML data would be the tags on the inside.
But your HTML tells search engines all the data about your site that it can’t get from a purely surface inspection. It allows algorithms to understand how you’ve laid out your pages, and builds context. In short, it makes your site more readable to machines.
All of your pages should have their metadata, title tags, and headers set correctly to reflect your keywords and the content of your page.
An adult site is likely to use a lot of visual content. That’s why it’s important your image metadata also conforms to the rules of good SEO. Your file names should reflect your keywords.
Think of it this way: plenty of people do image searches for adult content. Google uses your image data to figure out what images to show in response to search queries. You want your site to show up even when someone enters your keywords into image search.
3. Irrelevant Content
If people come to your adult site, they want adult content. This isn’t “I read it for the articles” territory. Featuring irrelevant content will only hurt your ranking.
Keep your content relevant and focused on your niche. Before you start work on content, simply ask yourself whether it’s something you would come to this website for.
That doesn’t mean you can’t branch out to some extent. But any topics you cover should relate back to the purpose of your site somehow. Otherwise, you’re expending energy that won’t boost your SEO ranking.
4. Not Course-Correcting
Not everything about your SEO will work the first time. And even things that do will need adjusting over time as algorithms change. Failing to do this is one of the classic SEO mistakes.
Like any other aspect of your business, you need to analyze your actions. Once you have solid feedback on what works and what doesn’t, you can make changes for greater efficiency.
You’ll also need to keep up-to-date with SEO news. Search engines tweak their algorithms all the time, so what works today won’t always work tomorrow.
If you see your SEO is falling short of expectations, you need analytics to work out why. Spend the time to review and realign.
5. The Weakest Link
Link building allows search engines to put your site in context. It legitimizes your content and shows you’re not just there for clicks.
That’s why weak link building strategy is one of the major SEO mistakes. It tells search engines that your site is a loner who no one wants to associate with.
If your link building game is weak, you need to change that. Reach out to others in your niche. You may not want to directly support the competition. But you can easily connect with others with related services.
For instance, if you have a cam site, you might choose to build links with this service. There’s an overlap in your audience. It won’t take away your visitors, but it will boost the legitimacy of you both.
Quality is a big consideration here. You want backlinks from other sites with good SEO, because some of their legitimacy will carry over to yours.
Link building can be a time-consuming process. But it proves your site has something to offer in a sea of similar sites – enough that other websites want to direct their customers to you.
6. Overdoing It
As with most things in life, laying it on too thick will only undermine what you’re trying to do.
We’re long past the era of stuffing as many SEO keywords into content as possible. Algorithms are far too advanced for that now, and they’ll quickly discard any site that appears to be overtly spammy with their keywords.
The trick now is to use your keywords in a sparing and tactical way. Make sure they’re relevant to your content, as we’ve mentioned, and they should pop up naturally as you create.
7. Poor Compatibility
If your site is stuck in the early noughties, there’s a good chance you’ll sink down in the rankings.
One of the SEO mistakes companies continue to make is failing to update their site. Let’s face it, adult content was one of the first major online industries. That means many of them have been around for a while.
If you’re an older site, you need to audit how your site works on mobile devices. If you’re newer, ensuring compatibility can give you a competitive edge over established brands.
8. Not Providing Meat
Optimizing your site for SEO is all well and good, but a site without worthwhile content will never rank high.
Give visitors the meat they came for. You need worthwhile content that people want to see. Too much filler and they won’t bother to stay on a page and improve your SEO rankings.
As we’ve mentioned, you need to make this content relevant. But you also need to ensure it has value. It needs to be engaging and meet the needs of your visitors. The better your content, the more legitimacy your site will have.
Avoiding SEO Mistakes with Ease
By keeping all this in mind, you can avoid the most prominent SEO mistakes. But SEO is always changing, so you’ll need to stay abreast of changes in the industry if you want to stay on top.
Want to know more about ranking your site? Check out our SEO tools today.