5 Tips For Developing An Investor’s Small Business Website
What if a few key changes could make your website sizzle?
For an investor, a small business website is how you present yourself to the world. You have to gain interest and build confidence from the moment users click on your homepage.
Keep reading to discover five tips for developing the best possible website!
1. Fast Loading
If there’s one thing your site absolutely needs, it’s pages that load very fast. This is key to reaching as many customers as possible.
Some of them may have slow connections. And others are just impatient. Either way, slow loading ensures they’ll take their business elsewhere!
Experiment with everything from image size to text density to make your pages load quicker. And don’t forget that everything must be mobile-friendly!
2. Audience Persona
Develop your understanding of your demographic by creating audience personas. These help you better understand how to cater to customers and their unique needs.
For instance, one persona may focus on trade futures. Make sure your website design and content reflects the specific things this persona is looking for in order to build trust and loyalty.
3. Clear Content
It’s necessary for any small business website to be clear about what it is selling. For an investor website, this is even more important.
Customers come to your site seeking solutions for their problems. They want to be able to quickly scan what you offer to find out if you have what they are looking for.
Use simple and direct language to discuss every product and service you offer. Customers will appreciate you being upfront about this and are likelier to feel like they have a better understanding of your business.
4. Keep It Short and Simple
Once upon a time, websites tended to be long and overflowing with text. However, those days are long past.
As we mentioned before, customers are typically in a hurry. And those browsing your website are in more of a hurry than most.
Create short pages that are simple and direct. Use only two or three sentences per paragraph and make your vocabulary clean, concise, and precise.
The final product is a site that is easy to scan and quick to read. As an added bonus, this streamlined design also helps your pages load more quickly.
5. The Importance of Color
For many owners, the colors on their small business website are not that important. However, this is one of the most important details for consumers!
Colors have specific emotional connotations. Red means passion and confidence; blue means peace and serenity. And green is tied to nature and to the planet.
Try to choose colors and images with a good contrast and that represent who you are and who you cater to. This helps you visually stand out from the competition while building a rapport with your customers.
The Bottom Line
If you’re reading this, then you’re ready to reinvent your website. And you don’t have to do it alone!