How to Drive Traffic to Your Web Hosting Site
When publishing a website, if only the saying “If you build it, they will come” rings true. But unfortunately in the real world, users don’t just find you, you have to go searching for them.
The trouble is, where do you find them? Building an online following can seem overwhelming and complicated. And weeding through all of the information overload out there can take more time than it’s worth. How do you know which strategy will work for your particular needs?
Not to worry. Finding your target audience is actually easier than you think it is. Keep on reading to discover 8 proven tips and information that will help you grow the website traffic of your dreams.
1. On-Page SEO
To get your website ranked high in search engines, enabling it to be found by potential customers, you need to make sure your page is SEO optimized.
This includes writing high-quality content, using keywords that your audience may be searching for, making sure your meta descriptions explain what your site is all about, and linking to both trustworthy external and internal links.
And you can always use SEO Tools to help you out.
The better your SEO is, the easier it will be for your target audience to find you and visit your website.
One of the most basic things you can do to drive an audience to your website is to advertise. You can do this by advertising on social media, doing a paid search, or with display advertising.
Find out where your target audience hangs out online. Advertising on the social media platforms and publications they frequent will get you noticed. Make sure to let them know who you are and what you are about. And let them know how you can help them!
Effective advertising will get your website in front of the people who need it most, driving the traffic to your site up.
3. Guest Post
Check out blogs of leading influences in your industry that cater to your target audience, see if they will let you post a guest blog on their site.
By doing this, you give value to the readers you would like to attract to your own website, reaching an audience you may not have had access to before.
If your guest blog post links back to your website, readers will click through to find out more about you and what you have to offer.
An often overlooked source of driving traffic to your website is through Pinterest. Usually thought of as a social media platform, Pinterest is actually a search engine.
Not just used by stay-at-home moms looking for new recipes or women looking for wedding decorating ideas, Pinterest is used by both men and women for nearly every interest and industry you can think of.
By pinning links to your blog posts onto Pinterest, and SEO optimizing each pin, you enable your audience to find your posts on Pinterest and click through back to your website. And when users save pins that you make, it shares them with their audience, broadening your reach even more.
5. Social Media
By creating a social media following, you can share your blog posts and relevant content with your audience, directing them back to your website through links.
But you need to be picking about which social media platform to use. Your target audience doesn’t hang out on all of them. So to get the most out of your time and effort, find out which ones they do use and create social media accounts on those.
If you sell products or services, you want to establish yourself as an expert in your industry. What better way to do that than with blogging?
By posting a blog on your site, you are able to engage more with your online audience, helping to answer any questions about your products or services they may have, sharing quality content that will inform them, and keep them coming back for more.
Then share these posts on Pinterest and social media, drawing traffic back to your website.
Blogging quality content also improves your websites SEO, making your search engine ranking higher, enabling people to find you on the internet.
7. Engage with Your Community
You should not only engage online with your own readers, you should engage within the community of your industry as well.
Leave comments on social media posts. Answer questions others may have. Respond to posts from your readers. Join a discussion group.
Being active online and giving value to those within your niche will get you noticed. People will start to think of you as an expert and someone who cares. They will check out your profile and click through to your website.
But make sure you engage in an honest, sincere, helpful way. Throwing in sales pitches for yourself or constant links for your own website will turn people off and make you look selfish.
8. Study Your Analytics
Data doesn’t lie. And by ignoring your website’s analytics, you are ignoring valuable information that can help you improve and grow your traffic. The mas informacion you have, the better.
Look and see what posts your audience is engaging with most. Find out what isn’t working at all. What are the posts on your site they are looking at more than others? What source is the majority of your traffic finding you on, and where can you improve your reach?
By analyzing this data, you can adjust what you’re doing on your website to better meet the needs and interests of your target audience. By giving the people what they want, your traffic will improve.
Following These 8 Tip Will Drive More Traffic to Your Website
Finding your audience doesn’t have to be a scary process when you know how to reach them. By being consistent and persistent, and following these tips, you can watch your website audience grow by leaps and bounds.
Would you like to learn more about how to increase your website’s SEO optimization? Be sure to check out a further list of our SEO articles on the blog!