7 Tips for Creating Website Content Your Readers Will Love
Creating website content your readers will love is kind of like baking a cake. There are the basic ingredients that go into making any sponge, and then there’s the little something extra, the pop of flavor that makes it special.
When writing content for your website, you’ll be following a similar recipe. There are the basics that any writer should follow if their content is going to have substance. But then there’s the added spice, the flavor component that makes your content stand out.
So, how do you do it?
Keep reading for our 7-ingredient content writing recipe.
1. Know Your Audience
The most basic, the fundamental ingredient in your writer’s pantry is your audience. Your content is only as good as the people who read it, so your aim is to make them happy.
To do that, you need to work out who your audience is. Become an expert on them, their likes, their dislikes, and what they’re interested in reading about.
To get into your target group’s mindset, you’ll need to sit down and answer a few questions about them. Ask yourself questions like:
- How old are they?
- Where are they from?
- What do they do?
- Where do they live?
- What’s their marital status?
- How much do they earn?
- What’s their lifestyle like?
These questions might seem a little intimate, but remember, you’re trying to catch someone’s interest and make them read because they want to, not because they need to.
After all, who has to be forced to eat a slice of cake, right?
2. Do Your Research
Once you know who you’re talking to, you need to know what kind of things they want to hear about. Just because something interests you, doesn’t mean it’s a priority for everyone else.
Instead, you need to research what your audience gravitates towards. To do this, you can use online forums like Reddit or Quora to find out questions your target market wants answered.
You should also check out comments on your own, and your competitors’ websites. See what people are asking, and write posts about it. It’s like sprinkling rainbow sprinkles on a princess cake – what little angel wouldn’t want that?
3. Make Your Headlines Stand Out
Your content may be interesting, but if your headings are dry and boring, nobody will give it a second glance.
Use headings that make the reader want to devour your work. If you’re showing them how to do something, then make headers that tell them how to do it in a teeny, tiny nutshell.
Great headlines will draw in your readers and help the main points stand out, which make for content they’ll remember and tell their buddies about.
4. Show Them You Know Your Stuff
Sure, no one likes a show-off, but at the same time your audience needs to see you as their go-to person. You want to be the Ina Garten of your industry, the Duff Goldman of your field.
A good baker knows it’s not all about the pretty colors and cool elements they add to a cake – the most important thing is the taste.
Your website can be as stylish as you like, but what your readers really want is thought-provoking content with some substance. They want something they can’t get anywhere else.
So, show off your smarts by giving them tips, advice, how-to write-ups or videos, and little gems of information that’ll educate them. Next time they want to know something, they’ll come knocking at your literary door.
5. Give Them Value for Money
If your website is selling something (and, let’s face it, most sites are), then one way to grab and hold a reader’s attention is by giving them something for nothing.
You want your audience to feel like they’re getting more out of your writing than they thought, and will want to come back for more.
How do you do it?
Give them pieces of info the experts keep secret. If you deal in SEO, give your audience little tips on how to improve their ratings themselves.
Or if you’re a website selling baking equipment, tell your readers some tricks of the trade that’ll just make them better.
6. Build on Previous Posts
This is an easy way to add some zest to your recipe – make references to previous posts when creating website content. Include links that’ll take your readers to something else they need to know on your site.
Doing this will build enhance your relationship with your target audience, and help them build trust in what you say.
7. Be Controversial
If you’re going for a knock-out, taste bud tingling flavor, then you’ll need a dollop of some controversy. You don’t need to actually believe this stuff, you just need to play devil’s advocate a bit.
Your readers are probably hearing the same old thing everywhere. Perhaps they’re on the fence about whether the keto diet is medicine or poison. Maybe they’re scared of splashing some color on their kitchen cabinets, but want to be persuaded otherwise.
So persuade them. Convince them. Pick a hot topic that makes people talk, and run with it. Whatever your opinion, if you’re writing about it and it’s on their mind, your audience will want to take a look.
Don’t shy away from creating website content that’s controversial – it makes for a delicious read.
The Bottom Line on Creating Website Content Your Readers Will Love
What makes great website content? Well, what makes a great cake? The right ingredients, a solid method and a little bit of know-how will make sure you bang out interesting content your readers will love.
Start with the basics by getting to know your audience and tailoring your style to suit. Show off your skills with nuggets of insider information that’ll add substance to your content. And end with the cream cheese frosting, the cherry on top – be controversial and make them look twice.
Follow our 7-ingredient recipe for creating website content, and you’ll soon be writing pieces your audience can’t stop reading.
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