10 Essential Things to Consider When Hiring an SEO Expert
When it comes to running a business, SEO is king. With the majority of businesses spending over $5,000 per month on SEO services, it’s imperative that you get the best bang for your buck. SEO content will make or break how much ad revenue you achieve.
Sadly, these days everyone claims to be a so-called “SEO expert.” How do you know if you’re hiring the right person?
In this quick guide, we’ll give you 10 factors you should be on the lookout for when choosing an SEO specialist.
1. Research Their Portfolios
In order to be an SEO expert, they’ve got to have the past to back that claim up.
Any solid SEO service or individual should proudly display their experience on their website. If you find an SEO establishment and they don’t have the necessary portfolio easily researchable, then it’s best to steer clear.
Instead, find someone who has the walk to back up his or her talk. At least three years of solid industry or SEO experience is something to look for when considering hiring an SEO expert.
2. Know What Your Goals Are
As an owner or head of marketing, you should already have goals for your business. These will directly correlate to the SEO expert you choose.
Knowing your business strategy is pivotal to finding an SEO person because you’ll want someone who can take your vision and make it a reality. Sometimes people fit the mold and sometimes they don’t; when it comes to SEO assistance, you need a team that has your goals in mind.
3. Keep a Level Head
Don’t get too enamored with a specific SEO marketer. Having a clear mind will allow you to objectively decide which person will become your SEO expert.
Just because they have charming charisma and can convince you to take a chance on them doesn’t mean they have the skills to make you rank high on search engines. They can be terrific people but they also need to be terrific at optimizing your website and content online.
Like all your other hires in the past, choose an SEO marketer who can do the job right and quickly.
4. Establish Criteria
Building from the second point, you should have a list of criteria that your SEO expert will satisfy. Included in the list should be to accomplish your business’ goals, have X amount of years of SEO experience, the ability to get work done in a timely manner, and constant open communication.
This list will help you weed out the people who aren’t equipped to run your SEO. Find someone who fits all of the criteria and you’ll have the best SEO marketer possible.
5. Ask Tons of Questions
Quiz candidates on everything regarding both the SEO industry and your industry. They must be well-versed in their own niche, plus have a decent knowledge of what SEO keywords work best for your company’s area.
The goal is to increase online reach, which will sell more products. In order to do this, you need an SEO expert who can answer any SEO question as well as have a finger on the pulse of your firm’s industry.
6. Check Rankings
See where the person’s own website ranks on Google. Talk about putting your money where your mouth is; if they come at you claiming to be an SEO expert and you see they’re on the second or third page of search results, how can you trust them?
In fact, when you search for your SEO guy or gal, you’re probably searching online. You can safely trust anyone on the first page of results. After that, it’s not worth the cheap price to get subpar SEO.
7. Cancellation Policies
If for some reason the agreement doesn’t work out or either party wants to end the relationship, there should be some sort of cancellation policy.
One of your many questions needs to be, “What is your cancellation policy?” If they don’t even have an answer, don’t go with them. You want to feel comfortable in partnering with an SEO marketer and you also want that person to feel comfortable working with your company. Failsafes like cancellation policies help in this regard.
Another version of a portfolio, hearing what other previous clients have to say about SEO services is a good prelude to working with those services.
Testimonials should be displayed on an SEO expert’s web page, right next to their portfolio of work. A test drive of how working with this person will go, the fact that these other customers took the time to write out how they felt is really important information.
Of course, most people will put only the best of their testimonials, so ask them in the interview if there are any negative reviews floating out there. If they’re honest, they’ll give you the rundown of their specific jobs and instances where it was less than satisfactory. This is vital to making the right decision.
9. Push for Guaranteed Rankings
SEO marketers have track records, which means they can almost guarantee certain results. Ask if they can guarantee first-page ranking. This is where you want your site to be so that you get high conversion rates and clickthroughs.
If they haven’t consistently given other websites first-page rank, or if they say they can’t guarantee such a thing, move on to the next candidate. You want an SEO expert that knows they can use keywords and other strategies to give you access to the first page of search engines.
10. Top SEO Services
Here is a quick list of SEO services that can give you all of the above criteria:
- Octupus Creative, Inc. – They know SEO is the wheels of your website’s car; rev that engine with their professional SEO acumen.
- Site Report Card Keyword Research – Useful, fast information that you can use to improve your search result rankings.
- The entire first page of “SEO services” search results – like we said before, these guys must know what they’re doing if they can rank so high for their own website.
If you need a good place to start, these three places are best.
Choose an SEO Expert Who’s Really an Expert
Use this list of 10 things to look for when choosing your SEO expert. They will be the ultimate difference in your marketing efforts. Click on the links above to see what the top SEO services have to offer.
If you want a free SEO audit – basically a website report card – fill out the form and explore other website marketing resources.