8 SEO Examples for Onsite SEO Hacks
Now that you have a website built for your business, how do you get it to the top of Google and other search engines? This is a valid question and fortunately for you, there’s a valid answer.
It’s all about optimization, particularly on site optimization. If you’re new to search engine optimization (SEO) and need help getting started, then you’re in the right place.
We’re going to delve into some SEO examples you can use to give your site a chance at making it to the first page of Google.
Let’s get into it!
1. It’s All in the Linkage
Your website should consist of both inbound and outbound links. Both are key elements of SEO you don’t want to overlook, especially when it comes to on site optimization.
Now, what you really have control over is outbound and internal links so this falls more under the onsite optimization. All you’re doing is linking to other pages and blog posts on your site, as well as other quality sites.
For example, if you write a blog post that’s related to another post on your site, you can include a link to it in the content. This can drive traffic to content that provides additional tips and help.
Another option is to have each page linking to other relevant pages. For instance, you can have your services page linked on your homepage. And a particular product or service listed on your landing pages.
Then for the outbound links, you can find and link to news, advice, and tools that your audience will find useful.
2. Do Consistent Keyword Analysis
It’s not enough to simply choose keywords for your site. It’s critical that you consistently watch how these keywords perform, especially as it pertains to your website. You may find the traffic you’re bringing in is dropping off early on, increasing your bounce rate.
Testing your keywords in your content pages and blogs is critical. But it’s also essential for you to have the keywords placed correctly. For instance, your primary keywords should show up within the first 100 words.
It’s also important to have keywords inside of your h1 title tags, meta descriptions, h2s and in the conclusion of your content.
Make sure your primary keywords are your bread and butter terms. The secondary keywords are the backup to help beef up your optimization efforts.
3. Include Modifiers in Your Titles
If you know anything about journalism, then you know the importance of headlines. It’s what captures the attention of readers. And this is exactly what you want to do for both your human readers and search engine bots ranking your site.
Modifiers are the key here. But what are they exactly? In a nutshell, modifiers are words that can help you rank for long tail versions of the keywords you’re targeting.
For example, you can add things like “2018”, “guide”, “top”, and “best” to your titles. These are all words that a lot of people use when doing research so it doesn’t hurt to have these in your headlines.
4. Use Multimedia, But Don’t Overdo It
Images, videos, diagrams, and any other multimedia you can add to your site – do it. No one wants to visit a site that’s bland and filled with nothing but text. Today’s online users are heavily attracted to visuals.
This is why social media and visual marketing work so well. If you can include these in your site in a way that makes sense, then great. For instance, if you’re a construction agency, you can post videos and photos of before and afters.
Just make sure your site load speed isn’t bogged down by the media you implement. There are various free tools you can use to check your site load speed.
5. Increase Your Site Speed
Speaking of site load speed, it’s important that your pages are loading in three seconds or less. The longer it takes for your site to load, the quicker visitors are going to bounce away.
If you’re using Google Analytics tools, then you can see signs of this type of issue. Once you see your site is loading too slow, you’ll have to pinpoint what’s causing the problem.
It may be too many components on a page, such as videos, Flash, or graphics. You’ll have to do a bit of testing to really identify what’s bogging down your pages.
One option is to compress images if you’re using a lot of them. Or you can go with a better and faster hosting service.
6. Make Sure You’re Using LSI Keywords
LSI keywords are just synonyms of the keywords you’re using. Using them throughout your content will help Google determine the relevancy of your content for the keywords queried by users.
It’s important to include LSI keywords throughout your text. And it’s a good idea to use LSI keywords as secondary keywords in your pages and posts.
7. Optimize All of Your Images
We already discussed how multimedia, such as images, can help your site. Now, what can help further your optimization is to use keywords for your image Alt tags.
It’s also key to name the image file with the keywords. For example – pie_bakery_new_york_png.
8. Write Longer Blog Posts
Content is the key to getting your website ranked quickly on search engines. But you don’t want to post a bunch of short pieces because this won’t do much for your ranking.
You’ll have a better chance of ranking higher by writing pieces that are long, between 1,000 and 2,500 words. These are typically ranked first on Google because they tend to be more in-depth and useful to online users.
Give These SEO Examples a Test Run
Here’s your chance to improve your site ranking in the search engine results pages (SERPs). If you’re serious about improving your searchability on the web, then these SEO examples are key.
You can easily test your SEO performance using the tools available at Site Report Card. We’ll give you a free analysis of your site’s SEO so you can improve your strategies accordingly. We also have a ton of content and tutorials to help you in your journey to SEO.