How to Rank in Google Using SEO Best Practices
The internet is a vast place, with more than 1.8 billion websites online right now. Every second, the number increases as a new site goes live.
What this means is that any of these sites become potential competitors of your website, especially if you’re in an industry with a lot of similar businesses.
If you’re looking to make your online presence recognized, you need to know how to rank in Google. This is the biggest search engine in the world, so staying ahead with the best SEO practices can help you reach the top of the results page.
Here are some ways for you to rank high in Google.
Understand the Simplest Form of SEO
Push aside the SEO tactics first and understand the reason behind them, as well as the reason behind what Google’s algorithm does.
When searching the web, you seek to get an accurate answer in terms of items, details, definitions, and the like. You expect that answer within a split-second, so it’s safe to think that your prospects want this type of result as well.
The simple psychology behind the Google SERP is the delivery of relevant information based on what they’re searching for. With that said, Google looks at your website to see if you have the information they need. If you can prove that you can give information better than your competitors, your content gets ranked higher.
Listen to Your Customers and Respond Accordingly
Spend time doing keyword research.
When it comes to searching for things on the internet, you need to understand what people’s questions are and how they ask for it. After all, fulfilling their needs or giving solutions to their problems keep you in business. To send a clear response, you need to ensure that your website reflects this through your content, and this requires utilizing relevant keywords.
If you want to boost your SEO rank, you can start a list to understand your prospect needs. You need to understand what your customers look for to ensure that your rankings improve. Use this knowledge for your website and translate the products and services you provide in a format understood in natural language.
To give you a boost, try typing your keywords and prospect questions into the search bar of Google. The search engine will show you the other related keywords to the ones you type. That allows you to discover new keywords you can use for future content.
Always Give Useful and Informative Content
The content of your website includes more than your blog. Some of the other things you can put on your website are:
- Live Chat
- How-To guides
The content you give should cover not only your website but also the other channels and platforms where your prospects frequent on. Don’t be afraid to use different types of content to give answers to your clients’ questions since it gives you a means of understanding their problems. With this, you can give appropriate and timely solutions.
Consider investing in more video content on your website. Share your business expertise with this form of media since users prefer watching rather than reading. As a matter of fact, Facebook CEO Mark Zuckerberg says that the future of online content focuses on videos and pictures.
Check On-Site SEO
If you’re not sure what to look for to check if your site’s design helps or hurts your Google ranking, you can try getting the help of professionals such as Climb Online.
They can help you check if your pages don’t have titles, URLs, and image tags. They can even check if your website has meta descriptions since these on-page SEO factors have a huge impact on your individual page rank on the search results page.
The first thing you need to do is to find your website’s most popular pages in the results page. After that, review your meta descriptions while comparing it to that page’s competitors. Make sure that the title describes the content on the page with accuracy.
Check if the description encourages people to click on it. If you get professional help, make sure to coordinate with them to ensure that your meta content gets upgraded with the use of best practices.
Check the Websites Linking Back to Your Website
If you don’t have any websites linking back to you, Google isn’t likely to do the same. Backlinks can give you a significant boost in your search engine rankings, especially if Google recognizes these websites as authoritative. What you need to watch out for are the unscrupulous websites that link back to your website, since it can affect your ranking negatively.
A lot of experts believe that your Google search ranking has a direct relationship with the quality of your backlinks. The higher quality of backlinks you have, the more likely your website gets a higher rank in the search engine results. That’s why it’s important to check your backlinks on a regular basis.
There are a lot of tools out there to get an audit of your backlinks. Get the data from these websites and analyze the websites that refer to your website. Another platform you should check out is your social media reputation by using a social monitoring tool.
If you want to get ahead of your competitors, be sure to check the backlinks of your competitors. See the websites that link them and see if you can get backlinks from them as well.
Learn How to Rank in Google Today!
There are a lot of SEO ranking factors out there that you need to consider when you want to maintain your ranking in the search engine results. After all, SEO isn’t the type of ordeal you do once–it’s a continuous effort to ensure that you stay at the top. You need to tweak it from time to time to ensure that your website follows the guidelines set by the Google algorithm.
In the end, trust in Google because they aim to deliver helpful search results to their users.
Do you need more help on how to rank in Google and other things to improve your website? Read more of our blog posts and learn more today, like this showing why you need professional SEO services!