6 Ways To Drive Organic Traffic To Your Website
Organic traffic can be extremely profitable, as you often don’t have to pay for it. But, you might not know how to grow your website using this kind of traffic and so you might be unable to benefit from the rewards on offer.
Fortunately, driving organic traffic to your website isn’t all that complicated.
In fact, if you keep reading you’ll learn 6 ways to drive organic traffic to your website, even if you’ve never generated this kind of traffic in the past.
1. Create Blog Content That Answers Questions
One of the best ways to drive organic traffic to your website is by creating content that answers questions. More specifically, you want to create content that answers the kinds of questions your target audience will have.
For instance, suppose sell a service that helps people improve their lawns. You might create a piece of content titled – ‘how to make your garden grass look green.’
That is because your target audience will be interested in improving the way their grass looks. Before reaching out to a company like yours, they might first search Google, to see if they can do the job themselves.
In searching Google, they will read your content and therefore come across your website. When they are on your website, they will see that you can offer this service, and hence you can market your services to them.
If you are not sure what questions your target audience has, think about using Google Keyword Planner.
This tool will let you see what people are typing into Google, in relation to a specific topic. If you enter a ‘base’ keyword into this tool, it will present you with a list of related keywords and topics. You can use the data returned, to inform your content decisions.
2. Create Video Content For YouTube
You can also create video content for YouTube. YouTube is one of the largest websites on the planet. So there is a good chance your target audience can be found on the platform.
Plus, there is a good chance your competitors are not willing to create a video. This, therefore, gives you the chance to stand out amongst the competition.
If you are not sure what topics your videos should cover, consider using the Keyword Planner, just like you would for blog content.
You might even want to consider creating videos around certain trends. If you are not sure what trends you should focus on, use the Google Trends tool. This will let you identify some of the significant trends within your industry.
3. Promote Content on Social Media
You might also want to take a look at how you can promote content on social media.
If you are going to take this approach you might need to focus on building up a following first. Therefore, you might need to pay for some ads, so that people are aware of your profile.
Once they are, you can then post your content to your profile, whether it is video or text. People will then share your content and this will magnify the number of people that see your content. If you have a particularly good piece of content, it can drive a huge number of organic visits to your site, as more and more people share it.
4. Guest Post on Blogs with Similar Audiences
Another method you can use to increase traffic is to guest post.
This is where you will find blogs, that serve a similar audience as your business. You will then create a piece of content for these websites.
In doing so, you will be able to increase the number of people that are aware of your brand. The people who engage with your content will likely visit your website. You will tend to find that a lot of the time, you do not have to pay for a guest post. Some blogs might even be willing to pay you!
5. Create Content for New Platforms
If you notice a new platform is being released, think about how you can create content for it. This will vary, depending on the platform in question.
You will tend to find that a lot of new platforms will be able to give you the chance to reach your target audience. The plus side here is that your competitors might not know how to get results with these new platforms. They might not use these platforms as a result.
This can give you the chance to reach a whole new audience, without very little competition. This can, therefore, increase the traffic to your site as these people will want to learn more about you and your business.
6. Build a Tool
One of the lesser known ways you can generate traffic of the organic kind for your website is by building a tool. If the tool is helpful you will be able to generate a lot of traffic, for many reasons.
For one, a lot of people will simply visit your site so that they can use them too. But people will also link to your tool too. This means that you will be able to generate a lot of traffic in the way of SEO.
After all, the more links you can generate, the more likely it will be that your content is going to rank highly. If you create a tool, make sure you reach out to people so that they’re aware of your creation.
Master of Organic Traffic?
Generating organic traffic for a website isn’t easy. But if you can figure out how to do it, the results can be very rewarding.
In this post, we’ve taken a look at 6 ways you can generate this kind of traffic to your website. You can create content. You can also think about creating tools.
Whatever approach you take, make sure you focus on quality. A lot of the tactics mentioned focus on creating something. The higher the quality is of the thing you build, the greater the odds are that it will help you drive traffic.
Want to learn more about how you can drive traffic to your site? Check out our SEO section to see some of your latest content on the topic.