The Top 5 Best SEO Tools to Use in 2018

best seo tools

When you start tackling SEO for your website, you may be intimidated by all of the different aspects involved. With pieces of the puzzle ranging from keyword analysis to search ranking and web content to link building, where is the best place to start?

And more importantly, what tools are out there to help as you go?

Luckily, there are multiple resources that can help you focus your efforts and improve your strategies. Do you want to use the best SEO tools available to you in 2018?

Let’s take a look at what professionals are using to improve their SEO and rank higher on Google.


As one of the best SEO tools out there, Moz offers numerous services and products to help your site be found. With a keyword search tool, rank tracking, and SEO audit software, you will be able to monitor your site and fix issues quickly. SEO companies like Figment Agency use tools like this one to determine how successful their efforts have been.

Moz also offers the MozBar, a downloadable toolbar which provides you with readily available metrics for any site you view. It allows you to quickly assess a site’s domain authority, keywords, and other link metrics.


If you are struggling to figure out how your competitors have been so successful, you may want to look into Ahrefs’ competitive analysis tools. They offer an organic search report that analyzes the search traffic of other sites. This detailed spreadsheet shows the keywords your competitors are ranking for in organic search results, as well as how much traffic this brings them.

Ahrefs also has keyword, backlink, and content research features. Their web monitoring service provides insight into gained or lost backlinks in real time.

Answer the Public

Are you having issues coming up with new content ideas within your niche? AnswerThePublic provides tremendous insight into what potential customers are searching for within any specific industry.

When accessing the AnswerThePublic website, you simply type in a keyword or phrase related to your niche and hit the “Get Questions” button. The results on the next page will include numerous questions people are searching for on Google and Bing surrounding that same topic.

The report will also deliver hundreds of additional search terms related to your keyword.


SEMRush boasts having an “all-in-one marketing toolkit” related to SEO and digital marketing. Their analytical reports offer details about your competition’s advertising techniques, organic and paid search tactics, and link building strategies.

If your keywords don’t seem to be working, the SEMRush keyword tool can help you find the right words for your campaign. Get long-tail keywords, find phrase matches, and discover keywords with less competition, all with a simple search.


Dubbed as the world’s largest Link Index database, Majestic is one of the best SEO tools to improve your link building efforts. Their site explorer tool gives you an incredible amount of detail about any site you’d like to research.

With numbers and facts ranging from external backlinks to referring domains, you can research both your own site, as well as your competitors.

The backlink history checker allows you to find the number of backlinks detected for given domains and their subdomains. You can check up to five domains at the same time to compare each backlink growth rate.

Learn About More of the Best SEO Tools

These sites are just a few of the best SEO tools available to you. Learn more tips, tools, and strategies by checking out our blog.

There you will find additional resources about SEO campaigns, common SEO mistakes, and ways to attract organic traffic.