Today’s communication landscape has evolved tremendously over the past decade. Today mobile phones have greatly impacted how companies reach customers, but in reality, it’s just a different vehicle to access the internet.

This means that despite the wide use of social media and mobile apps if you have a business you are still going to lean a lot on using the web to engage with customers.

Having a presence on the internet is a big first step that any business must take, but the real success of that relies on having one that is professionally designed.

The following is how to make your website look professional.

Responsive Design

Responsive design allows for your website to be viewed on mobile devices. If you ever tried to read through a website on your phone that isn’t designed for mobile, you’ll know how important that is considering most web traffic is coming from mobile phones.

When a site is done professionally, responsive design is something that is taken into consideration during the development process.

Dedicated Support

If your site crashes or runs into bugs that interfere with business, you don’t have the liberty to send emails to general customer support lines.

Instead, you need a dedicated staff willing to work whatever hours are necessary to solve issues. Blazed Vapes will get this with a professionally designed site.

Customized Design

Lastly, if you have a vision or a creative idea for a website, professional designers will figure out a way to make them happen.

Many do-it-yourself sites today that rely on web templates don’t have this ability and can actually create a pretty dull site. Professional designers greatest strength is turning ideas and visions into finished products.

Creativity and Usability

Some of the aspects that individuals take note of when they visit your site are creativity and usability.

Approaching website design in a sophisticated manner that provides comfort to your audience and gives them confidence in your organization is paramount in addition to placing content logically.

Most website designers focus on a conceptual and non-practical appearance rather than maintaining the former and balancing it with usability.

The main thing, in this case, is to ensure that your website is easy to explore and that your audience understands your mission.

The “Less Is More” Principle

The fact that design is subjective implies that some will appreciate an elaborate approach to design while others will value a clean and modern design.

The unifying solution to the design challenge is to exercise the principle of “less is more! The reason is that in most cases users turn down websites that are over-effected or over-designed.

Keeping your site simple while incorporating necessary elements is the better option because it helps you communicate your goals appropriately.

Attaching Purpose on Each Pixel

Every pixel on your website should act as a shelf space to propel the cause you aspire to achieve.

One of the agendas of non-profit sites is to convert casual visitors into supporters and eventually donors, and that is possible by accounting for each pixel on the screen within the design.

For that reason, you need to focus on balance, consistency as well as positive and negative space because the pixels you do not touch are as important as those you
do.

Images

The images on your website should reflect the feelings of reliability and trustworthiness you want to invoke.

Make sure you get a professional photographer to take photos of you and your team before you post them on your website. You want to look professional by wearing a suit and being well-groomed but you also want to look approachable by smiting.

If you’re using photos of models rather than real people, these should also look professional but approachable. However, try to make the photos of models more relatable, if you can.

This means that the models should be from various races/cultures. They should also represent various body types. This way, potential clients of all races, cultures and body types will feel like they’re being represented on your website.

How Fast Does Your Site Load?

Site speed matters. Even on a human level, how fast a new page loads on a laptop or a smartphone dictates if a potential lead bothers to stick around.

If your content doesn’t appear quickly or your videos are caught up in an endless cycle of buffering, all but the most dedicated audience members will click away.
But it also matters on a scale that’s not necessarily measurable on its own.

Site speed, even on the microscopic scale, impacts your rankings in search results. That means speed can hurt your website traffic a lot: not only will it rank lower initially, the ranking will keep falling as people get frustrated and click away instead of interacting with your site.

Do You Have Duplicate Content?

Repurposing content is a good idea. Inbound marketing stresses the importance of high-quality content, and that content takes a long time to create. So having short articles and then bundling them up into a long-form pillar page is useful for you and for readers.

But Google doesn’t necessarily like duplicate content. On the face of things, it can seem suspicious or spammy. But using the right tags, like Rel=Canonical, to attribute the material and trace it back to the original source can mitigate the damage.

Set up Analytics to track if visitors are prompted to visit potentially duplicate content and comb through your site to make sure your canonical tags are in order.

How to Make Your Website Look Professional

It’s very easy to get dull and boring when you’re explaining technical terms or ideas. You want to avoid this as much as possible. But this doesn’t mean that you should write your content as if it were a sales pitch.

Try to keep your tone conversational and easy-to-understand, as if you’re talking to a good friend. This way, you will neither come across as too smarmy nor difficult to understand.

Also, it’s best to keep your content brief as much as possible. Cover the salient points and leave out anything extraneous. Storytelling is also a good way to get clients hooked.

This can mean the story of your company, your own personal story, the story of a client who managed to change their life by using your services etc.

The above tips will educate you on how to make your website look professional.