A Concise Guide to SEO for Law Firms
You may be the best local lawyer in your specialty area. But if clients can’t find you online in 2018, you might as well not be practicing.
Research shows that the majority of consumers in need of legal guidance turn to search engines. And the internet is filled with other U.S. attorneys trying to state their case.
For this reason, search engine optimization — or SEO — can no longer be an afterthought for law firms. You must use it if you want your firm to survive.
We’ve compiled a brief guide to SEO for law firms so that you can stand out against the competition online.
SEO for Law Firms Includes Keyword Research
Researching keywords is a critical part of SEO for law firms. This type of research involves figuring out the search terms that potential clients are using when looking for particular topics related to your law firm.
Through keyword research, you can find out which search terms to target in your website’s content to rank higher in Google search engine results. Constant keyword research is paramount since people’s online behavior continues to change.
If you want your website’s content to show up high on search engine result pages, it’s critical that you have unique content.
Google won’t index your website content if it duplicates what appears elsewhere online. In other words, Google won’t add your website page to its search engine.
However, producing high-quality content is only half the battle.
You also need to organize your content logically. Your website’s pages should focus on separate areas of your practice, as this will make your site more user-friendly.
For instance, US Attorneys highlights attorneys who practice divorce law. These attorneys ideally should have separate pages dedicated to the matters of child custody, child support, property division and alimony.
Call to Action
This is an extremely important part of SEO for law firms.
A call to action essentially encourages those who visit your website to perform a particular action. You should place your call to action above the fold. In other words, place it toward the top of the page — before users have to scroll to read additional information on your page.
Your website should also include a prominently placed phone number on every page. For instance, consider placing the phone number in your page headers. Including an email address and a contact form is also a good idea.
Links are among the most important factors that determine where website pages rank on search result pages. This is why link building is so important for law firms.
Link building involves getting other websites to link back to yours. This is important because it shows Google that you have a resource that’s valuable enough to be cited. And this will ultimately improve your search engine result ranking.
Of course, the sources that link back to your site need to be relevant and high quality for the best results.
How We Can Help
We offer a wide range of handy SEO tools for law firms, ranging from a free SEO audit tool to a keyword ranking tool.
Get in touch with us to find out more about how you can use SEO for law firms to draw more clients this summer and beyond.