SEO Ecommerce Tips for Your Business That Actually Work
So you’ve had your eCommerce website for a while and, you haven’t gotten the traffic you’ve been aiming for. You want to increase your sales but, don’t want to use only the paid advertisement hack.
You’ve been testing SEO strategies over and over again. But, you’re getting the same results.
Your SEO strategies should be tailored to your eCommerce needs. Not sure how to do it? We’ve you covered.
We’ll tell you some SEO eCommerce tips that will make a difference. Read on to learn more!
SEO for eCommerce: What’s The Real Deal?
Even if you’re a huge company with lots of money to spend on paid advertisement, you know using SEO strategies is a must. There’s nothing better than bringing in organic traffic. But, it is tricky to find the right SEO strategies for your website.
If you’ve been trying the same strategies over and over without getting the results you want. SEO isn’t the problem. The thing with SEO is that to you’ve to apply the right strategies depending on your objectives.
A company website isn’t looking for the same thing as an eCommerce website. You’re looking for your customer to visit your page and buy your products. That’s why you need to apply SEO strategies for that objective.
SEO eCommerce Tips: How to Do It Right
Using the best eCommerce SEO tips can help you bring in that organic traffic and sales you’ve been looking for. SEO for eCommerce can be split into different areas such as research, site design, content and brand awareness.
All of them play a huge part in the final result. So you shouldn’t skip one area if you want to get the best out of SEO.
First Things First: Research
Yes, you read that right. Before getting into the good stuff, you’ve to do some research. We’re sure you had to research a lot to build your eCommerce website so you might not be ecstatic about this.
But, to apply the right SEO strategies you need to research according to your area. Are you selling technology accessories? Did you set up a women boutique?
These are eCommerce websites but, you can’t use the same SEO for both. That’s why researching is so important and you shouldn’t skip it. If you don’t do it, you might do the wrong targeting making you lose money, getting poor traffic and sales.
Here are some tips that can help you get the best foundation for your SEO:
1. Search for Homepage and Product Pages Keywords
An important part of SEO strategies is using the right keywords. You should research the right keywords for your homepage and product pages. In this research, you’ll look for ranking difficulty, search volume, and relevancy.
You should look for keywords that are very relevant to your products and brands. They should have a high exact search match locally.
Don’t fall for using keywords that are too competitive or broad. These keywords can turn into low conversions and a high bounce rate. Because people will get to your website but not find what they’re looking for.
2. Create Blog Content Pinpointing Keywords
Many people forget the power of blogging. You could use your blog for pinpointing other keywords that are relevant to your website but couldn’t include in your other pages. You could use long tail keywords.
These keywords have more than 1 word. Long tail keywords are unique terms people use when they search online.
3. Avoid over Using Keywords
This is what we call keyword cannibalization. It happens when you’ve several pages on the same website trying to rank for the same keyword.
The problem is that it will confuse the search engine. It will make it choose which page is more important for that keyword. This will translate into your website not being able to rank for that particular keyword.
4. Do Competitor Research
Like any good salesperson, you’ve to know what you’re against. This applies to SEO too. You should research what keywords your competitors are using and compare them to yours.
You should make your own list of their most popular keywords. Also, you should check who are their inbound links. It might be a good strategy to reach out to them if they have a high domain and page authority.
You should look at your competitor’s website design. How’s their structure? How can your eCommerce site stand out from the competition?
Many people underestimate the effect their website structure. You should check your current design and compare it to your competitors. Having the right structure can improve the customer experience.
By doing this, you’ll keep your customers coming back. Did you know that it costs you 5 times more to bring a new customer? That’s why customer experience is king.
5. You Need to Run Your eCommerce Website on HTTPS
Don’t get scared if this is the first time you’ve heard of it. It’s a simple thing. You’ll need to get an SSL certificate.
It’s a certificate that secures your transactions. Google loves it and so will your customers.
You could use online billing systems such as Openfactura to keep track of your transactions too. By securing your website, your customers will get the ease of mind that their data is protected.
6. Your Website Needs to Run Fast
Speed is a must for SEO strategies to work. Also, experts say that customers leave a website if it takes more than 3 seconds for it to load. So if your website loads faster, your bounce rate will go down.
7. Optimize Your Website for Mobile
Many eCommerce websites aren’t ready to provide a great mobile customer experience. Experts have found that 53% of customers leave a mobile website if it doesn’t load in 3 seconds or less. This puts mobile optimization as a top priority.
8. Write Attention Grabbing Meta Descriptions to Increase Your Click Through Rate (CTR)
Having the right SEO is a combination of a lot of things. You should write good meta descriptions for your products. When you combine this with other effective SEO strategies, your search rankings will improve.
Many websites think that good content is throwing posts at their customers. But, there’s a lot more to it.
9. Use phrases like Free or On Sale to increase your CTR
Everyone likes a good sale and free stuff. So make sure to use words like free and on sale through your pages. Some people use discounts or other power words to increase their CTR too.
10. Make Sure Your Category and Product Pages Include Enough Amount of Content
Remember that content is what tells the search engines why people should see your website. All your category and product pages should’ve at least a minimum of a 1,000 words of content. You should use your keyword from 3 to 5 times.
11. Write Thoughtful and Complete Product Descriptions
Many eCommerce websites forget to put themselves in their customer’s shoes. We might like something but what are they looking for. You should include complete and thoughtful product descriptions.
When you write them, think about what your customer wants to hear. Doing this will be key to bringing more traffic to your website.
12. Start a Blog and Stick with It
You know by now that blogging is a great way to drive traffic. You can use it to include keywords that don’t fit your other pages. Many people make the mistake of starting the eCommerce site blog but, not sticking with it.
You should be writing blog posts often. Experts have found that posting 16 or more blog posts per month drives the most traffic. Don’t forget that this is a great way to rank up on long tail keywords searches.
Your branding is what sets you apart from the competition. You can’t be a cheaper copy of the store next door. This is why you should use SEO strategies to show your customers how you’re different.
13. Use Customer Reviews to Increase Conversions
Social proof has become as powerful as word of mouth. Experts have found that 85% of customers use it as much as recommendations to make their purchases.
You should focus on developing your social proof. It will help make your customers fall in love with your products turning them into your brand ambassadors.
14. Don’t Ignore Using Paid Search
Like paid social media advertising, paid search is a necessity. Don’t ignore it. Consider using paid search, it might surprise you but it may give you that boost you need to get those sales coming in.
15. Create and Share Your Content Often
Links and content are one of the most important factors for organic search engine ranking. So the key isn’t only creating valuable content for your clients. You’ve to share it too and do it often.
16. Reach out to Popular Influencers and Bloggers in Your Niche
This is a great way to get your name out there. Also, it will give you that social proof you’ll need starting out to bring in those sales.
Can Using the Best eCommerce SEO Help?
Yes, using the best eCommerce SEO can help improve your website. Remember that you’ve to apply your SEO strategies in every area. You’ve to start by doing the right research to developing your brand awareness.
It will take some time and effort. But, you’ll get great results. We’re confident that if you use our SEO eCommerce tips, you’ll take your website to the next level in no time.
So you’re going to improve the SEO on your eCommerce website. You need to use all of the best SEO tools available. Don’t know where to find them?
Check out our blog post to learn more.