The Top 8 Benefits of PPC
Want a result driven marketing strategy that will put you on top of the search results? You might want to try PPC advertising.
There are many enthralling benefits of PPC marketing.
Whether you want to drive traffic to your website, get more sales or even boost your online visibility, PPC advertising will help you reach your business goals.
But what exactly is PPC marketing?
In this post, we delve into the crux of PPC advertising and explain why PPC is a bus you don’t want to miss if you want to make a quantum leap from your marketing efforts.
What is PPC in Marketing?
PPC or pay-per-click marketing is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked.
In simpler terms, PPC is a way of “buying” visits to your site rather than attempting to earn that traffic by organic means.
Search engines such as Google allow marketers to bid for ad placement in sponsored links. These sponsored ads are usually marked with a yellow label and often appear at the top of Google’s search results page.
When a search query is done, Google scans its database for sponsored ads related to that keyword and places those ads at the top of the search results.
The Top 7 Benefits of PPC Advertising for Your Business
If you want your marketing efforts to pay off, then you’ll need PPC in your marketing toolkit. Here are the 7 benefits of PPC advertising that every business owner should know.
1. First Page Exposure
One of the key benefits of PPC advertising is that it helps to boost your website and page rankings.
It’s true, SEO can increase your page rankings, but that may take months to get you to the top position. With PPC, the results are almost immediate.
Since PPC involves paying for that position, you’re going to be ranked higher than organic listings. First-page exposure not only boosts your website traffic but also enhances your brand’s online visibility.
Appearing on the top position means more visitors will view and click-through your ads. A recent study found that on average, 41% of clicks go to the top three paid ads on the search results page.
2. More Sales
Another great benefit of PPC marketing is that it leads to an increase in sales. Studies now show that PPC visitors are 50% more likely to purchase than organic visitors.
With the increase in traffic comes higher sales potential.
And since PPC involves linking your ads to relevant landing pages, you get the chance to direct visitors to those pages with a higher conversion potential.
Because these visitors will already be searching for such products or services online, they are more likely to make a purchase.
When done by industry professionals such as Mojo Media web design and SEO, PPC advertising can dramatically increase traffic and revenue for your business.
3. You Get Targeted Traffic
PPC marketing offers incredible targeting capabilities.
With PPC, you are able to target customers based on keywords, locations, behaviors, and interests.
This gives you the opportunity to identify your target audience and organize them by segments for better messaging.
Better even, PPC lets you monitor the performance of each keyword you used. This makes it easy to tell which keywords lead to conversions and which ones are underperforming.
Ultimately, the most apparent benefits of pay per click marketing are increased brand exposure and ability to reach people who aren’t already your audience.
4. Generates Measurable Results
Another benefit of PPC marketing run through AdWords is that it’s easy to monitor and measure performance. You can track everything related to a PPC campaign.
Whether its ROI, clicks, costs or even views, PPC advertising lets you measure everything your marketing campaign targets.
There is no mystery to your PPC results. You get real-time statistics on how your campaigns are performing and what kind of traffic they are driving for your budget.
If done right, PPC advertising can bring tremendous benefits to your business. According to Google, businesses make an average of $2 in revenue for every $1 they spend on AdWords.
5. PPC is Budget Friendly
Unlike other marketing campaigns, PPC marketing lets you pay as you go. You can stop or tweak ad campaigns that are not profitable.
Better even, you don’t have to set some funds aside for long-term PPC obligations. You can run an ad for a few days, weeks, months or even years depending on your budget and marketing goals.
Another budget-friendly feature that makes PPC your go-to option is that you only pay when someone clicks on your ad. Also, you can change your campaign settings to create a cost-per-click budget or even set a daily budget.
And because with PPC, everything is measurable through AdWord tools, you can examine what’s working and what’s not to optimize your campaigns accordingly.
Through conversion metrics, you’ll have clear insights into the keywords that are helping you to generate profit and increase your budget on those keywords.
6. Increased Brand Recognition
One of the most noticeable PPC benefits is increased brand recognition.
As mentioned earlier, with PPC you get ranked higher than organic listings because you pay for that position. This exposes your brand to not only your audience but also to anyone searching for keywords related to your ads.
The very first step towards establishing a strong online presence is to appear on the first pages of search results. And PPC advertising does a stellar job at getting you there.
As visitors see your ads online, they become acquainted with your brand. If they love your products or services, they become your brand ambassadors.
While keywords alone may not generate a lot of conversions, they will help to enhance your brand awareness and position you as an industry leader.
7. You Have Full Control
PPC advertising gives you full control over a wide range of options.
First, it gives you control over keywords and how restrictive you want to be. It then gives you budget flexibility so you can choose to start small and scale up later based on performance.
If you aren’t seeing positive results, you can always pause and stop your ad expenses right away. This is hard to do with other marketing campaigns.
PPC advertising also gives you full control over your messaging. You get to choose how often your ads are displayed and where you want them displayed.
Unlike other marketing campaigns, PPC marketing lets you adjust your targeting and marketing on the spot.
The Bottom Line
The benefits of PPC advertising are many and hard to ignore.
When done right, PPC has the capability to transform your digital marketing campaign. PPC is also budget friendly and works well with all the other marketing channels.
Even if you have a good organic ranking, you can use PPC to dominate search results and boost your online visibility.
If you have any questions or need help to get started with PPC advertising, get in touch with us today. We specialize in helping businesses grow their lead generation through PPC marketing, web design, and SEO.
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