7 Website Strategies to Drive Traffic to Your Online Training Course

website strategies

Did you know there are 172 million active websites out there? So as you’re trying to promote your online training courses, so are tons of other companies doing the same.

It’s your job to find ways to stand out from the crowd. But that can be easier said than done.

For that reason, we’ve put together this post with 7 website strategies you can use to drive more traffic to your online courses.

Check them out!

1. Use Social Media

Social media is here to stay. It’s also the perfect way to promote your online courses.

But if you’re not doing much on social media right now, don’t try to dive in and use every platform from the get go. It’s better to start small and grow from there.

The type of content you want to share will also dictate the social media platform you should utilize. For images and videos, consider using Instagram.

If you’re looking to focus on social media ads, Facebook has the most robust platform for that. You’ll be able to target your audience with greater depth than any other social network.

Once you’ve decided which network to use, start coming up with content! The possibilities here are endless.

2. Advertise Your Courses throughout Your Site

This one should be a no brainer, but too many businesses are doing this. When you have people on your website, advertise your courses to them!

Implement a pop-up that slides in and lets people know about your content. You can use this on any page, but especially consider putting it on your blog.

Also, put it on any pages that are directly related to your courses. For example, if you have a page all about WHMIS, you should have an ad that leads people to the WHMIS training courses you offer.

There are lots of tools out there that offer these types of pop-ups and slide-in ads if you don’t want to custom code it in.

3. Utilize Conferences and Events

Events are one of the best ways to drive website traffic. But you have to be strategic about it. You want people to take the step from hearing about your company in real life to interacting with you online.

A classic way to do this is to have marketing materials printed that include a link to your online training courses. Even better, make the link a QR code so people can scan it right then and there.

You may want to consider another method of promotion as well. You could do a giveaway or contest to everyone who visits a page and enters their information. This can be more motivating to people than just a CTA to visit a landing page.

4. Make Mega Posts: Add This to Your List of Website Strategies

Another great way to get more traffic is through content marketing. This is the process of creating valuable content that ranks well on Google that answer’s people questions.

For example, if you provide a tax software for small businesses, you could write content that helps people with their tax concerns. A good example would be an article titled “The 6 Things You Need to Track to Save on Your Taxes” or “The Essential Guide to Small Business Taxes.”

That way, when people ask questions about these topics on Google, your content appears.

This strategy, however, has been around for a few years and it’s getting harder and harder to rank among all the competition. But there’s something you can do to make it much easier to rank: write mega posts.

These are long-form blog posts that include a ton of information. They often include graphics, charts, and images in addition to content and range anywhere from 3000 to 6000 words.

Google likes to see content pieces that are in-depth and far-reaching, so this can help you rank higher.

So think about the topics you could write about and then get started!

5. Use Live Videos

Live videos are exploding in popularity and they are a perfect way to market your online courses. In fact, by 2019, 80% of web traffic is forecast to be from video.

In other words, it’s super engaging. So try it out!

Facebook and Instagram both have live video features that you can utilize. One idea for content would be to share little tips from your online course and then let people know they can learn more from purchasing the whole thing.

6. Partner Up

Working with other companies or influencers is another great way to promote your training courses. There are lots of ways to make this happen.

You could have an influencer mention you on stage during their presentation at an event. They could also talk about you on social media.

You could also write a guest post on another company’s blog or do a webinar that promotes both of your products.

No matter what, you’re gaining access to a new audience!

7. Encourage Sharing

Lastly, encourage your current customers to share information about your brand.

Always include social media sharing buttons on all of your content as well as links that allow people to click-to-tweet. You could also run a contest and reward the person who shares your content in the most creative way.

The biggest thing here is to remember that you have a great base of people who can promote your courses for you: your customers!

Closing Thoughts

Now that you’ve read through these website strategies to get more traffic to your online courses, what’s next? It’s time to implement some of them on your site.

Have questions or want to learn more? Contact us today!