Your website is a powerful lead generation tool if you optimize it in the correct way. The good news is that there are several proven ways to do so and it will be well worth your time.

Statistics show that 59 percent of businesses say that email marketing is one of the most effective ways to generate revenue. Capturing email addresses and other information that helps you to connect with potential customers and clients on a lead generation website is one of the most effective ways to skyrocket your conversions.

Here are some of the best ways you can optimize your website to capture leads.

1. The Pop-Up Window

Having an email pop-up window that offers your visitors something in exchange for their email address is one of the most effective website strategies you can use for lead generation.

However, your offer needs to be enticing. What is enticing is highly dependent on your audience. The most common offers are ebooks, discount codes and information through a newsletter.

Test and study your audience to find out the most opportune time to display your pop up window. You will also need to decide what type of pop-up window is best.

Most software for pop-ups includes a time delay. This means you can choose when to display a pop-up. You can choose to delay the pop-up until after users have scrolled down a certain amount of the page or you can display it when a visitor is about to leave.

Some software even gives you the option to choose between a full-page takeover window or a small pop-up window.

2. Embed Forms In Web Pages On Your Lead Generation Website

It’s only natural that some of the pages on your website will be more popular than others. Check your website stats to see which pages other than your home page are generating the most traffic.

Analyze the content that you have on each of these pages. Embed sign up forms in them to capture information from your visitors so that you can communicate with them. Pay attention to the content on the pages since this will tell you how to market to page visitors.

3. Leverage Social Media

Social media sites can help you to generate traffic. They are the perfect place to host giveaways in order to get leads. Make posts and videos that show off your offer and lead people to a landing page on your website.

Once you get people to a landing page on your website, you have to do everything you possibly can to keep them there and get them to enter their email address. In order to do this, you need to consider both the offer you are giving them and the aesthetic appeal of the landing page.

This means you must optimize your landing pages. An optimized landing page should present an offer that solves a problem. It should also use words that capture attention.

Here are a few examples of attention capturing words:

• Free
• Results
• Quick
• Guaranteed

Use a bright color for the call to action button of your embedded form. You should also use words on the button that encourage immediate action.

Here are some examples:

• Get it now
• Sign up today
• Get access now

If you find you need some help with getting everything just right, you can go to this website for assistance with your lead generation campaign.

Final Thoughts

Your lead generation website can definitely get you a lot of new leads if you apply the right strategies. Once you begin understanding your visitors and what appeals to them you will be better able to make the right decisions about how to capture and keep their attention. Once you have done that you will get more conversions.

If you would like more help with website optimization, please visit our website. We have a wealth of information that you will find helpful.