Advantages of Blogging: Why Every Website Needs a Blog
In 2015, there were more than 29 million small businesses in the United States. That’s a lot of competition!
One way you can stand out from the crowd is through a blog. But it can be tough to know if it’s really worth the investment.
That’s why we’ve put this guide together outlining the advantages of blogging and why every business should consider having one.
Check it out below!
Blogs Improve Your SEO
Let’s start with the basics. Having a blog will improve your SEO efforts. This is because your blog is the key part of your content marketing strategy.
Content marketing is the practice of producing relevant content that ranks well on Google that gets people to your site. Once they’re on your site, you can try to get them on your email list or invite them to check out another page on your site.
And this usually all happens on your blog. So think about your industry. No matter what, there are tons of topics you could write about.
For example, if you own a pet grooming business, you could write about the importance of grooming your pet, how often you should groom your pet, the best products to use in pet grooming.
Then, when people search for answers to these questions on Google, your blog posts will show up.
So if you’re looking to generate more organic traffic to your website, a blog is the best place to start. Begin by brainstorming relevant topics and doing some research to see what people are searching for most.
Then get to writing! Pretty soon, you’ll see a spike in traffic to your site via your blog.
Enhance Your Social Media Strategy
Most small businesses strive to have an active presence on at least one social media site. But if you’ve ever been in charge of posting regularly, you know how hard it is to consistently come up with interesting and creative posts.
That’s where blogging comes in! Since you’ll be creating regular posts, take advantage of them by using them as social media posts. With zero work, you suddenly have tons of great content to use on your social media accounts!
Show Your Personality: One of the Biggest Advantages of Blogging
Often, corporate communication can come off as dry, stale, and a little boring. Your blog is a chance to break this stereotype! It’s the perfect place to show some personality.
Display information about your company with behind the scenes content. You could also feature bios of your employees that include information about their favorite hobbies, interests, and random facts about them.
Also don’t be afraid to make jokes and include puns. Want to use GIFs or images? That’s totally allowed too! In fact, articles with images get 94% more total views, so this is a great idea.
Your blog is where you can let your hair down and have a little fun. Keep this in mind as you are writing!
Blogs Engage Your Visitors
Looking for ways to engage with your visitors on your site? Your blog is a great place to make this happen.
One of the biggest ways this happens is in the comment section. Here, people can leave comments on any of your blog posts. Then, it’s your turn to respond to them in a friendly, courteous manner.
This creates a great impression with the person who left the comment and also with everyone who sees this interaction after the fact. When potential customers see that you take the time to individually respond to comments, they see that you will take their concerns and questions seriously as well.
When people have positive interactions with brands, it increases their feelings of brand loyalty. So never lose a chance to interact with site visitors in the comments section.
If people leave negative comments, it can be tempting to retaliate depending on the intensity of the comment. But that’s never a good idea.
Instead, address their concerns and offer to take action in the appropriate way. This is the most professional way to handle this type of situation.
Target Specific Niches
If you’re a local business, your goal is to target the geographic area that you think will generate the most business for you. For example, if you’re an HVAC repair company in the Houston, Texas area, you’ll probably want to target keywords like “HVAC repair in Houston.” This will reach the largest number of people.
But there are also lots of suburbs around Houston that you’re missing out on. Well, your blog is a great place to target these areas as well.
When you write blog posts that include these areas in the title, meta description, and H1, you’ll be able to rank for those searches as well, increasing your online reach.
It’s Free (Or Very Cheap)
Many marketing efforts require cash. For example, to run advertisements, you have to be willing to spend money.
But blogging is a very inexpensive marketing strategy. If you have a live website, you’ve already taken care of the most expensive part.
Next, all you need is someone on your team who can write the blog posts. And there are tons of free online resources that will teach you how to write engaging blog posts and blogging tools to make it crazy easy.
Now that you’ve read all about the advantages of blogging, it’s time to get started! Think about how you can implement blogging into your business’ marketing strategy.
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