A Step By Step Guide to Change Your Marijuana Website Google Positioning
The marijuana industry is set to become a 6.8 billion dollar industry within the next 3 years, meaning plenty of competition is on its way. When it comes to rising above the competition, your Google positioning plays a major role.
A Step-By-Step Guide to Change Your Marijuana Site Google Positioning
The good news is, the same tips that are used to improve most sites google rankings can be used to improve the ranking of your marijuana site. Read on to start applying these traffic boosting tips today!
Brush Up on Your Google Knowledge
Plenty of businesses aim to enhance their Google positioning by doing a bit of research and applying a few tricks. Typically, this can look like it works in the short run, but in a year or two the ranking drops and you may even be penalized. What happened?
Google happened. The fact is Google is a constantly growing and changing machine. In fact, Google’s head CEO’s admit that nearly 500 to 600 changes are applied to google each year. This is why what works today may not work next year (or even next month)
Know Where You Currently Stand
To know where you’re going you have to know where you’re starting from. This means having a current idea of your sites google ranking and why it may be the way it is. If you’re not sure how to find this information there are some tools that can help you.
Websites like SERPs.com and can tell you exactly where you stand on your ranking. While tools like Google PageSpeed Insights, WebPageTest, or YSlow Browser extension can help you determine the speed of your site which may be affecting your ranking.
Get to Know Your Metrics
Tracking your traffic, where it’s coming from and how it has increased (or decreased) can be a major game changer. However, if you’re like most people, trying to read your metrics can feel like you’re reading Greek.
Organic traffic is the highest source of revenue for almost every industry. These are the visitors that are specifically searching for you or something in your industry.
Organic traffic conversion is the amount of traffic that comes to your site based on keyword usage. You can find out how your site is ranking with a tool like SERP Scan, that can help you discover which keywords are boosting your organic search.
Get Mobile Friendly
Did you know that as of 2015, Google actually rewards websites that are mobile friendly? On the flip side, there’s some talk that Google may even begin penalizing sites that aren’t easy to use on a phone, making it very important to ensure that your site can be read well on any device.
Still, how do you know? After all one device may read a site completely different than another. The good news is, Google has provided a quick and useful tool to determine how mobile friendly your site is. Just run your sites URL through Google’s Mobile-Friendly Test to see if your site needs a little work!
Look Into Any Current Penalties
Have you found your ranking has taken a massive plummet? You could be facing a current penalty that Google has placed on your site. Penalties can occur for a number of reasons including; spammy content, keyword stuffing, or bad link building. Once Google has deemed you an unhealthy site it can be difficult to turn around.
You can analyze if your site is currently being penalized by using a tool like Majestic, Ahrefs, Open Site Explorer or SEO profiler. If your site is coming up as penalized you may have to go through an eliminate some unhealthy links.
Rework Your Content
Content is a powerful SEO tool that’s often overlooked. Featuring blogs and press releases on your website isn’t just about keeping your audience in the loop or displaying what you know. Your content allows you to utilize keywords in a more natural and organic way.
Supplying quality content that’s SEO optimized is a simple way to boost traffic. Just be sure you avoid mistakes like keywords stuffing that can get you in the penalty box once again.
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Get a Keyword List Going
When creating content, posts, or simply reworking your links, it pays to know what keywords to work with. Which is why it’s highly suggested to have a keyword list to refer to throughout the process.
Remember, optimizing your site is a constant process. Not something to be done once and then never repeated again. You can build your keyword list by using a keyword finder tool like Google Analytics, exact match, or phrase.
Set Up Your Links
Finally, you’ll want to pay close attention to your links to be sure that you’re building them correctly. When building links you want a range of text to cover your inbound links. Anchor text linking isn’t as difficult as it appears and is as simple as providing your link over a specific keyword phrase.
Your target keyword can be used as a link, as well as image links when writing articles or blogs. Remember, you want to be sure your links are high quality and leading to authentic sources or you could face receiving a penalty.
Get Your Marijuana Site Optimized and Ready to Go
As you can see, tools are a vital part of determining your sites google positioning and what can be done to improve it. By utilizing powerful tools like Site Audit tools and Keyword Ranking tools you can quickly work your way to the front page results!