SEO Onsite Definition: What It Is and Why Should It Be Part of Your Strategy?
What if your business is failing because you’re using yesterday’s SEO strategy?
Chances are that much of your marketing attention involves various SEO strategies. However, it’s important that your company figure out how to integrate onsite SEO.
Many companies don’t understand the SEO onsite definition or how to make it part of their business. Keep reading this guide to discover the answers you’re looking for!
What Is the SEO Onsite Definition?
SEO, of course, stands for “search engine optimization.” But onsite SEO involves taking your SEO strategies to the next level.
What does that mean? You must tweak certain aspects of your website in order to make sure it gets properly noticed by online search engines.
Having too many keywords, for instance, can be just as bad as not having enough or having the wrong ones. And having images with alt tags can hurt you, just as a slow load speed can hurt your overall search visibility.
With an onsite SEO overhaul, you can help your site leap much higher in the search rankings.
What Is Offsite SEO?
With a term like “onsite SEO,” it stands to reason that there must be some form of “offsite SEO.” And while offsite SEO is very real, it is a concept that is often misunderstood by various businesses.
As the name implies, offsite SEO refers to techniques you can use outside of website design in order to help boost your site in the search rankings. And by definition, offsite SEO is outside the boundaries of traditional advertising as well.
Popular forms of offsite SEO include link building. By making sure that other, trusted websites are pointing to your own sites, you can build user trust and boost your own site in the rankings.
Another great form of offsite SEO is social media marketing. By building a community of engaged users via social media, you can help drive traffic to your site in ways that are more organic to users (such as users sharing content and links).
Which Is Better?
Now that you know more about onsite and offset SEO, there is an obvious question. Which one is better, and why?
If possible, it’s best to engage in both forms of SEO. Especially because link building and social media marketing take very little time or investment and offer a potentially major ROI.
Overall, though, onsite SEO is more important. At the end of the day, a business succeeds or fails based on how well their websites navigate the Google search algorithm.
Such an algorithm is always subject to change, so business owners must be vigilant of this possibility. But by consistently streamlining your website for onsite SEO, you can keep the site consistently high in the monthly search rankings.
The Bottom Line
Now you know the SEO onsite definition and why it is so important to your success. But do you know who can help you improve your onsite SEO?
At SiteReportCard, we specialize in helping websites jump the rankings and achieve new levels of success.
To see how we can get you started right away, check out our free SEO audit tool!