5 Essential Medical SEO Tips for Tech-Savvy Doctors
Do you know how important SEO is to your business? 71% of traffic search clicks happen on page one of Google. You need to improve your SEO so you have a better chance of being on the first page of search results.
If your medical practice is struggling to get patients through the door, you probably need to improve your online presence and SEO. If you’re new to the online game, SEO can be confusing and overwhelming. Check out these medical SEO tips to help you expand your audience.
1. Research Keywords
One of the best SEO tricks out there is the use of keywords. Keywords tell Google (and other search engines) what you’re website is about. Think about your ideal patient. What would they search for? Use those keywords in your content and on your site.
You also want to optimize your keywords for local SEO. Are you a dentist in Chicago which specializes in children? Use the keywords “best pediatric dentist in West Town Chicago”. You want your keywords to be relevant to your business.
2. Content. Content. Content.
Content is vital when it comes to boosting your SEO. It doesn’t matter how great your website is – if you don’t provide valuable and relevant content to your readers, it’s irrelevant. For example, if you’re a dentist, you may want to consider an article on headache and jaw pain.
Valuable content that educates your readers is a great SEO trick. You also need to be sure to publish regularly. It doesn’t have to be daily, but you do need to be consistent.
3. Utilize Google Analytics
Google Analytics can be a big help when it comes to improving your SEO. There are tricks Google can do that you can’t. Google Analytics allows you to track detailed stats on your website’s visitors. It’s easy to install and use. Plus, it’s free so it’s a great place to start.
4. Encourage Current Patients to Leave Reviews
Looking for a simple SEO trick which involves no work on your part? Positive patient reviews can encourage new patients to come to your office. This is a great way to build trust.
Ask your patients to leave reviews on your Facebook page, website, and other online platforms (Yelp, Google + Local, Healthgrades, and Yahoo Local).
5. Ask for Help
Don’t hesitate to ask for help when it comes to improving your website’s SEO. There are certain things within your business that are worth delegating out and this may be one of them.
SEO professionals can audit your website and see what’s working and what’s not. They can give you tips and advice to make sure more people see your website and in turn, meet your business goals.
Improve Your Medical SEO Game Today
Improving your medical SEO game isn’t as difficult as you may expect. Once you learn some simple SEO tricks, you can start expanding your audience and getting more patients to your office.
Want more SEO tips and tricks? Check out our SEO resources for more tools and training to improve your website’s SEO.