SEO for Doctors: 6 Essential Hacks for Eye Docs
Did you realize that nearly 52 percent of the traffic a website gets if from organic search results? There is no denying just how helpful search engine optimization (SEO) can be when trying to drive traffic to your website.
If you are an optometrist looking to enhance the online presence you have, get ready for some hard work. With all of the online competition, you will have to be both consistent and deliberate with your SEO efforts in order to make an impact.
Working with professionals who have experience with SEO for doctors is a great idea. These professionals will help you devise a marketing plan that will create quality sales leads.
Are you looking for tips on how to increase your rank in powerful search engines like Google? If so, check out the helpful tips below for more information on how to have medical SEO success.
1. SEO For Doctors 101: Focus on Title Tags and Meta Descriptions
Optimizing your website for search engine success will require you to master a number of on-page optimization tactics. Among the most important on-page optimization tactics you need to familiarize yourself with is custom meta descriptions and title tags.
Each of the pages on your website needs to have unique and descriptive tags and descriptions in order to catch the attention of Google. Your title tag should be around 65 characters and will need to detail the subject matter being covered on the page.
Your meta description needs to be a maximum of two sentences long. This text will show up under the link for your website in the organic searches. By making this description both informative and engaging, you can reel in readers with ease.
2. Blogging Regularly is Beneficial
As any marketing professional will tell you, content is still king in the world of online advertising. Providing your audience with blogs regarding developments within the eye care industry can help you attract the quality sales leads you are after.
Are you unsure about how to properly structure the blogs on your website? If so, check out this website for more info. The time and effort you invest in writing and publishing blogs on a regular basis will pay off.
If you don’t have the time or the patience needed to craft these blogs, hiring content marketing professionals is your best bet. These professionals will be able to help you find a voice for your business. With their help, you can keep a steady stream of quality content on your website.
3. Work on Link Building
Most professionals in the online marketing world consider links the lifeblood of a website. The more high-authority websites you have linking to your page, the higher your rank will inevitably become on Google.
When trying to garner high-authority links, be sure to focus on local organizations with a stellar reputation. Often times, other business owners will be more than willing to trade links with you.
If you attend small business networking events in your area, you need to take advantage of the opportunities these events provide. Networking with like-minded business professionals is a great way to get both links for your website and alliances in a number of different industries.
Doing things like running cross-promotions with these businesses can open up a whole new audience for our optometrist office.
4. Get Serious About a Keyword Strategy
When trying to create a keyword strategy, you need to make a list of the keywords you want your business to rank for. With this list, you can do a bit of research to see just how many searches these terms get each month. If some of the keywords on your list aren’t getting much traction, you need to toss them to the side.
Small business owners usually focus on ranking for long-tail keywords. These phrases can be made up of two to four words. Choosing these long-tail keywords gives you a better chance of ranking with them.
Ideally, you want to devise a list with around 30 keywords on it. Once you have implemented the use of the keywords into your content, you need to track the success. If you see that you just aren’t ranking for certain phrases, then you need to shake things up a bit.
5. All Photos on Your Website Need to Be Labeled
Having high-quality images on the website for your optometrist’s office is essential when trying to attract the attention of visitors. When putting new images on your website, you need to make sure they are labeled properly.
The content management system on a WordPress website will allow you to create titles for your photos. The title of the photo needs to coincide with the primary keyword you are trying to rank for on the corresponding page.
6. Using Social Media Is a Must
If your main goal is to drive traffic to your website, then utilizing the power of social media is important. Setting up business accounts on popular social media platforms like Twitter, Instagram and Facebook can be beneficial.
When you post new blogs on your website, you need to promote them on all of your social media channels. Instead of just posting a link to the content, you need to come up with a clever post to introduce your audience to the blog.
Looking for Professional Marketing Help?
Working with professionals who are familiar with SEO for doctors can be helpful. With their assistance, you can avoid making common marketing mistakes.
Are you curious about how well your existing website ranks in major search engines? We have a number of helpful tools designed to help business owners take control of their online presence.