The Ultimate Guide to Looking up Organic Keywords For Your Online Contact Lens Store
Got some of the best contact lenses in town? Do you think your website is appealing and your online transaction system is user-friendly?
After all, the contact lens market is one of the fastest-growing industries in the world. It’s a lucrative business, both online and offline.
That said, you could sell the best lenses ever made but still make no money unless your site is visible and attracts steady online traffic. A key solution is to use organic keywords people naturally use when searching on Google.
Don’t know how to invest in organic keywords or use the ones available?
We’re here to help you out. Read on and find out how:
1. Start with the Seed Keywords
Do you need the keyword foundation for your contact lenses website? Use seed keywords. It helps define your industry niche. It also helps in identifying your competitors and planning your strategy.
This isn’t difficult especially since you’re promoting your contact lens product. Seed keywords can be something you describe using your own words. You can brainstorm with your people and check they’ll search for contact lenses online.
Examples of keywords you can use for your business include:
- Contact lens seller
- Sellers of contact lenses
- Contact lens businesses
It doesn’t take a lot of effort to think of seed keywords. Think of as many phrases you can come up with and improve from there. It’s far from perfect, but it won’t take you long to come up with them.
2. Generate Ideas for Keywords
Once you figure out the seed keywords, you need to take it one step further. It’s only the beginning of the process of finding the most profitable keywords out there. At this stage, you need to make a massive list of keyword ideas relevant to your business.
It’s important that you research keywords that people are most likely to search for. Check the keywords you already rank for if your website is at least a year old. You can check out your analytics and search for the keywords you’re already ranking for.
The Google Analytics tool shows the impressions and clicks each keyword brings to your website. It doesn’t show your monthly search volume. It also limits you to 1000 keywords, so plan ahead and focus on the keywords on top.
3. Understand Metrics Related to Keywords
Executing these strategies should allow you to check keyword relevance all the time. You’ll end up checking out thousands of keyword ideas. After all that effort, you’ll only end up with a few deserving ones on your shortlist.
To help the process become easier, you need to consider some keyword metrics, such as:
1. Search Volume
The metric indicates the demand of any given keyword you’re considering. This measures how often people put the keyword into Google. If you use research tools, you’ll most likely get the search volume information from Google Trends.
There are keywords out there that have a large amount of search volume. It means that you’ll get a high volume of traffic if you’re at the top of the search engine rankings. However, the Clicks metric will determine keywords that have high demand but has a low amount of traffic.
3. Traffic Potential
The first two tools are great for understanding the keyword’s traffic and demand. That keyword might have lots of similar search queries that you can target. It can all lead to a single page located on your contact lens website.
Remember, people search for things in all manner of ways. A single page has the capability to rank for a large number of keywords. What this means is that you shouldn’t check the keywords’ value using their search volume alone.
4. Keyword Difficulty
You can check the ranking difficulty of keywords by analyzing the search engine results. There are a lot of keyword research tools you can use to calculate difficulty. Each of these tools has their own criteria when determining how hard it’s going to be for your website to rank high.
5. Cost Per Click
This metric benefits advertisers more than your overall SEO. If you hire SEO professionals, they’ll use it on a lot of ways. They can determine its commercial intent among other things.
It’s important to remember that CPCs are more unpredictable compared to search volume. The latter can change every month while the former can shift at any minute. If you need the actual value of keywords, better use the data from AdWords.
4. Prioritize Keywords
This isn’t the final step in the entire research process. It’s something that you usually do while doing the other tasks. As you do the steps, you need to check for its potential while considering your competitors.
Prioritizing the keywords also involves determining how much you’ll spend. Once you’re done, you can check its ROI. Determine whether the keyword has actual capabilities to turn leads into sales.
Organize these keyword ideas into a spreadsheet. Give scores for each, based on how well they stack up against your criteria. As soon as you finish, you can determine which ones are the easiest to do while giving the best ROI possible.
Don’t settle for the keywords that rank best alone. Always prioritize the ones with the best ROI.
Learn Organic Keywords Today!
Keyword research is one of the best ways to gain success. It helps in making your contact lens website get more traffic and rank higher in search engine results. Always remember that you need to grasp your business goals to find the organic keywords you need.
It’s easier for long tail keyword phrases to have a higher rank. The main reason is the fact that these will often match how people do their normal queries. It also helps to get closer towards your market niche and narrowing down the competition.
Do you need help discovering new keywords for your business? Check out this post and get the best strategy to create easy wins for your company. It’s easy to understand so you can apply it as soon as you’re done with it.