Minimalism is all the rage right now. From minimalist fashion to minimalist home decor, minimalism works for lots of things. One of these things is web design.

Sometimes, less is more. You don’t need lots of content or frivolous designs to make your brand stand out. Minimalist websites only show the most important information in an easy, concise style.

If you’re thinking of making your website a minimalist one, here are 4 ways they make it SEO friendly.

Minimalist Websites Can Boost Your SEO

Minimalist works so well because it breaks down information into its simplest form. They can also give a massive boost to your SEO. The higher you are on search engine rankings, the better. Here are 4 ways minimalist websites can make that happen.

1. Reduces Load Times

When websites have lots of images, videos and animations, it makes load times a little longer. A study has found that a whopping 40% of users will leave a website if it takes longer than 3 seconds to load.

Loading speeds have a big impact on SEO. Minimal websites aren’t packed with images, videos and animations. They’re clean and clutter free which makes them super fast to load. This boosts SEO and brings your ranking up. Drew Roberts is a great example of this since it has no clutter to load and gets straight to the point.

2. Relevant Results

Minimalist websites aren’t packed with loads of content. So, they produce more relevant results. If you take away any irrelevant content from your website, you’ll show up in more relevant results.

When people find exactly what they’re searching for on your site, they’ll stick around. They may also be more likely to use your products and services as well as spread the word about it.

3. Easy To Access On All Devices

When you make a website, you have to make sure that it works well on all devices. This year, 52.2% of all website traffic worldwide has been through mobile devices.

Minimalist websites make it easier to work across a range of devices. There’s less to format to different screen sizes and works on all displays. Since loading speeds are faster so it will run well on older devices too. Making sure your site works better on a range of devices makes for better SEO rankings. It helps to make your brand more reliable.

4. The Right Content Matters

Minimalist websites use less content than other websites. But, that doesn’t mean they have nothing. It means they only use the content that matters. Looks aren’t everything, the website still substance.

If you’re selling something, make sure to use relevant product descriptions. Make sure you use the right written content on your minimalist website. Search engines boost rankings depending on the keyword usage.

Keep it minimal and use the right keywords and you’ll get great SEO.

Minimalist Websites are Key to Good SEO

SEO can be a tricky thing to get right. There are so many different factors which contribute to it and wrapping your head around it can be tough. Minimalist websites are great for SEO since they only contain the necessary information.

Trying to boost your website SEO? Check out our blog for more great SEO tips!