8 Tips for Medical Practice Marketing to Increase Your Intake
There are over one million doctors practicing in the US, so it’s safe to say competition can be pretty tough. The good news is by utilizing the right medical practice marketing you can give yourself the advantage you need to keep patients coming through the door.
Medical Practice Marketing 101
It’s not as difficult as it may appear. Just try implementing some (or all) of the marketing tools listened below to increase your patient list.
Create the Perfect Logo
A logo is often the first impression your audience gets when it comes to your medical practice. In fact, it only takes __ seconds of looking at your logo before the person viewing it creates an opinion about your brand.
Don’t worry, creating the perfect logo doesn’t have to be a difficult thing. First, know what kind of message you want to send and find similar logos that communicate that same effort. Next, find a design or style you feel your audience will respond well to. Finally, if you don’t have any graphic design skills yourself, higher a designer to put it all together.
Optimize Your Inbound Marketing
You want it to be as easy as possible for potential clients to find you during a google search, which means increasing your ranking. Fortunately, you can do this without having to spend a ton of money, it just may take some time and energy.
You can start by optimizing your website. Make sure the writing on your web page includes any keywords that may be used to search for a practice like yours. Keywords can also be used as the names on any files uploaded to your site. Implementing keywords into blogs is also a great way to increase traffic.
If you’re not sure how your site currently ranks, you can always perform an SEO audit to get started on the right foot.
Get Your Social Media Together
Many medical practices put their social media on the back burner, and this is a big mistake. Today, more and more people turn to Facebook business pages to get a feel on of the business and read any reviews they may have.
By just taking a few minutes a day to share an article on certain health conditions or other forms of relevant content, you can prove to your audience that you actually know what you’re talking about and you want to help improve their life!
Turn to Email Marketing
Its easy enough to build a strong email list from the patients that visit your practice, but what are you doing with it?
Try building an email campaign to stay in touch with customers and include them on any changes that may happen within the practice.
One email every other week should be enough to stay in touch. You can even create campaigns that automatically remind patients when it’s time for a follow-up visit.
Make Your Reviews Easy to Find
When it comes to visiting a new medical practitioner, reviews are huge. In addition to having reviews on your Facebook page you want to be sure you have a Yelp account where potential patients can check out your services.
Also, don’t be afraid to request that your patients leave you a review on Yelp or attach a yelp link to the bottom of your emails. Those who are truly satisfied with your services will happily spread the word. Click here to learn more about generating online reviews.
The best way to show you’re an expert on a subject is to share your knowledge with others. Guest posting is a great way to get your name in front of a larger audience while providing useful content.
While running your own blog also helps with marketing, guest blogging connects you with an audience that’s already been built. The same goes for speaking as a guest on a podcast. Your results will be even greater if you can offer some form of promotion to listeners or readers.
Host Speaking Engagements
If you can’t land yourself a spot as a speaker on someone else’s blog or podcast, hold your own speaking engagement. Gather other medical professionals (obviously in different fields than yours) and hold a conference on a current issue within the health community.
Not only does this give you the opportunity to connect with other practitioners, but each speaker will share the even with their own following increasing your reach.
Give Details About Your Team
Check out the “about us” section of your webpage. Is your team represented as a bunch of nameless smiling faces with no information on who they actually are? Who wants to go there?
You spent time and energy is sure to hire the best of the best, so be sure to share that with potential patients. The more credibility you can give your practice through the experience of yourself and your team, the better.
*Bonus: Host a Webinar*
Running ads on social media is a great way to get your name out there, but if you are offering real information your audience can use, you can bet you will hold their attention
A webinar is an easy way to create trust as well as name recognition. The great thing is, you only have to record the video once and you can use it for as many ads as you like. Not only does it show you as an authority on a subject, but it also leaves your audience with the feeling that you can make their life better.
Continuing Marketing Practices
When it comes to getting the most out of medical practice marketing, consistency is key. Make an effort to use some form of marketing daily, to reach out and maintain a relationship with your audience.
The internet is filled with powerful marketing tools that can help you drive traffic and increase your reach. Once you’ve learned how to utilize them regularly, you’ll notice a huge difference in your clientele.
Remember, marketing doesn’t have to be expensive. You just have to be willing to put the work in.
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