5 Business-Saving Benefits of Hiring a Freelance SEO Consultant
Want to make sure your business website shows up in search results?
Ready to get serious about search engine optimization?
While it may be tempting to hire an in-house search engine optimization (SEO) specialist, a freelance SEO consultant can be a great alternative. While working with freelancers comes with pros and cons, it’s often the better choice compared to hiring a full-time employee.
Below we’ll look at the top business-saving benefits of hiring a freelance SEO consultant.
1. It Will Save Money
It can be expensive to hire an on-site SEO specialist. Full-service SEO agencies can also be pricey and may offer more than a typical small business really needs in the beginning.
Hiring a freelance SEO consultant will usually give you the best bang for the buck. While a freelancer may not give you the extensive bells and whistles of a full-service agency, they’ll be able to improve your SEO at a lower price.
With the help of a paystub maker, you’ll be able to easily work with freelancers and build a relationship with them that is very simple to maintain.
SEO is already a very cost-effective marketing solution compared to traditional advertising techniques. However, when you hire a freelance consultant to help with SEO it becomes even more cost-effective.
2. You Need a Specialist
Working on improving the SEO of your website on your own or having an employee take on SEO duties isn’t always the best idea. SEO is a specialized skill and requires a lot of expertise to get right.
If you’re new to SEO, you’ll likely have to spend a lot of time catching up on all of the SEO best practices. SEO trends are always changing rapidly and they can be difficult to keep up with.
Because of this, finding a freelance SEO specialist who is up-to-date on the latest tactics and techniques can help you improve your site without any hiccups along the way.
3. You’ll Have More Time To Run the Business
Spending time learning the ins and outs of SEO, following the trends, and implementing the changes can take a lot of time. If you run a business you know that time is money, and you need to be careful where you spend it.
If you have a busy schedule, it’s important that you spend your time wisely. Using your limited time to learn a brand new marketing strategy may not be the best choice if you have a lot of other things on your plate.
By hiring a freelancer you’ll be able to free your time up for the things that you’re best at while letting someone else worry about your SEO strategy.
4. They’ll Work Harder
Compared to hiring an in-house employee you’ll often find you’ll experience more SEO results from a freelancer. While it’s not always the case, an in-house employee may have less motivation and they may take their time when completing important tasks.
SEO consultants and freelancers, on the other hand, know that they need to achieve real results if they want to keep working with you. Because of this, they’ll often put in the extra effort.
They’ll make sure to do work that can be measured and they’ll work harder to make sure they’re delivering exactly what your business needs.
5. It’s a Scalable Solution
Another great thing about hiring a freelancer is that it’s a scalable solution. Your business will be able to invest as much or as little as you want on SEO.
As soon as you hire a regular employee, you’re essentially stuck with them and they’ll continue working on SEO for your business indefinitely. You’ll also need to pay them a full salary.
When you hire a freelancer, on the other hand, you’ll be able to hire them to do as much or as little as you want as you continue to perfect your SEO strategy. As your business gets bigger you can then hire an SEO consultant to do more work for your business.
Deciding If It’s Time to Hire a Freelance SEO Consultant
If you’re not ready to go all in and hire an on-site SEO specialist, hiring a freelance SEO consultant can be a great alternative. Consider the benefits above if you’re trying to decide if it’s right for your business.
Ready to get your SEO report card? Check out our free SEO audit tool now to see how your SEO efforts are going so far.