Real talk: real estate is a tough, competitive industry. Chances are that you could name at least ten of your competitors off the top of your head. Considering that 90% of home buyers start their home search online, your website is your best chance to stand out.

If you’re having trouble coming up with a real estate web design that has great SEO while also driving conversions, you’re not alone. These tips can help.

Real Estate Web Design Tips

Website not getting the results you want? Put these five best-practice hints into play.

1. Beauty Sells

Let’s be honest: humans are visual creatures with short attention spans. As a real estate agent, you can use that to your advantage by pulling in a potential client’s attention with photos of your most beautiful listings.

While you should have a listings search feature on your website, you should also show off a few listings on your homepage. Pull in the user’s attention and guide them to the search feature to find their dream home.

2. Build Backlinks Into Your SEO Strategy

To make your website more successful, sometimes you need to look beyond the web design itself. If you want more traffic, backlinks could be the key.

Backlinks are links on other sites that link to your site. One of the most popular ways to do this is to offer to write a guest post for another site if they’ll let you include a link.

For instance, as a real estate agent, you could reach out to someone who runs an interior design sign. Offer to write an article about the design choices that sell houses as long as they’ll let you include a link to your own site in the article.

Of course, you could hire a professional like SEOJet.net to help with your backlinks instead.

3. Create a Dedicated Landing Page

One of the most common digital marketing mistakes companies make is linking digital ads to their standard pages. When you first design your site, you think of each page as part of a whole. They’re not designed to drive conversions on their own.

When you start placing digital ads, though, it’s time to create a dedicated landing page to link them to. Think of this landing page as the one-sheet for your real estate services. It speaks to the reader and focuses on selling them on you and your expertise.

4. Tout Your Testimonials

Another important part of a real estate website that’s underused is the testimonial section. Make it a priority to ask your past happy clients for testimonials about their experiences with you. Even a single sentence will do the trick.

Then, place at least a few of these testimonials in a prominent place on your homepage. Give your clients a voice and let them speak for themselves.

5. Don’t Go Overboard

One of the most frequent mistakes in web design is the belief that a more complex site looks more professional. You don’t have to have a separate page for every word in the real estate dictionary for clients to take you seriously.

Instead, keep it simple and well-organized. Limit the detailed chat and in-depth information to your blog rather than individual pages in your navigation.

Building Your Real Estate Business from the Website Up

Without a doubt, your real estate web design is one of the largest factors in your success. Even the world’s best agent wouldn’t do well if no one could find them. The tips above can help you get the best possible result from your site.

If you’re still struggling to drive traffic to your site, take a look at our advanced SEO tools for more help.