6 Online Tools Every Website Owner Needs to Know About


The internet has become a crucial tool for business owners of all sizes. When your site isn’t running well or is down, you’re losing precious time with potential customers and could be missing out on orders and business. 

When was the last time you updated your content? Do you know if your shopping feed is running smoothly? Have you updated your SEO strategy?

If you don’t know the answers to those questions, we’re here to help! We’re going to tell you about the essential online tools everyone should use to maintain their website.

Six Online Tools Every Website Owner Should Use

Some people feel intimated when it comes to website maintenance and improvement.  

You don’t have to be a programmer or graphic designer to maintain your website. Website maintenance is so simple, now anyone can do it with the right tools.

There are plenty of free and low cost tools to manage your website. Here are our top 6 picks.

Site ReportCard

If you need a quick and easy way to see how some pages and your site are doing SEO wise, look no further than this website.

We can’t help put plug the tools we use on this site. We’ll give you a quick and easy to understand audit of website pages so you can learn which areas need the most improvement.

Google Keyword Planner

When was the last time you updated the keywords on your website? 

If your content could use a refresh, Google Keyword Planner can help you find out what you should be targeting. This simple tool can let you know the popularity of search terms, and can get you a head-start on planning keywords for PPC ads.


Business owners that want a simple way to research their competition should look into using SpyFu.

Learn when your competitors are publishing new content, research their keywords, and generally stay on top of their digital marketing techniques with this tool. 

Google Analytics 

There are a lot of tools on the market for monitoring the performance of your website, but Google Analytics is still the gold standard. 

There are a mix of free and paid features available depending on your level of SEO and digital marketing expertise. Think of it as a digital quantity surveyor that can help you measure the financial effectiveness of all of your SEO and PPC campaigns. 


Have you always wanted to sell your own products online, but think setting up an online store would be too time consuming? Don’t worry, Shopify has you covered.

Shopify can help you set up safe and secure ecommerce plugins on your website. The platform can seamlessly integrate into your current website and give you additional tools to help with social media promotion and customer service. 


Do you think your website could benefit from a little more than a few tweaks? Consider building your own website on a simple to learn platform like WordPress.

WordPress makes website design and maintenance easily. You can use one of their pre-made templates, or build something from scratch.

Next Steps

Now that you know of the essential online tools you should use to maintain your website, it’s time to move on to other ways to make your website work for you.

Your website should be in tip top shape now, so it’s time to start using it as a way to bring in leads. Check out our guide on how to use SEO to bring in quality leads to your site.