4 Tips for the Best Ad Buying Strategies
Yes, advertising can be expensive. And that’s okay. Because it is also how you are going to get to the next level of customer acquisition.
Unfortunately, it is easy to make ad buying errors that could be extremely costly, and that generate little to no results.
If you build it, they will come, is not accurate. If you advertise it properly, they will come, is a lot closer to the mark.
When buying ads, you can’t just fly by the seat of your pants. You have to have a strategy.
Here are 4 tips that should help you find a strategy that works best for you:
Place Your Ads Where the People Are Looking Anyway
Some people spend a lot of time, money, and effort trying to get people to look away from what they are doing, and pay attention to something else. That is very hard to do without annoying the consumer.
You can make a sharp noise and get them to look. Or you can use something like strobe lights to gain their attention.
Congratulations, you made them look. You have also given them a headache and a seizure.
One of the best ad buying strategies is to place your ad where the people are already looking.
Over 70% of internet users use search engines to find what they are looking for. So that is the obvious place for your ad buy dollars.
PPC campaigns will increase traffic to your site. Whether or not that adds up to conversions depends on how optimized your website happens to be. PPC is the most direct rout to customer acquisition online But it is not the only thing you want to do.
Make It Social
Social media advertising is not just about buying programmatic ads like a billboard at a baseball game. It is also about direct engagement between real people and the brands they love.
The best advertising is always word of mouth. Social media is a way to achieve word of mouth but on a larger scale.
Make sure that a part of your ad spend is devoted to making your business more social. More social engagement means more sales.
Purchase the Audience, Not the Media
One strategy is to place an ad on a site that is popular with your target audience. That is purchasing the media. And it is a classic mistake.
We are able to do much better these days. A proper ad campaign can target people who visit sites that align with your brand, People who have visited your site, and people who searched for relevant terms.
That is the kind of ad buying that purchases an audience.
Not all advertising is intended to make a person purchase an item right away. Brand ads are intended to leave you with a positive impression about the brand.
It does end up in sales. But it can take a while before that starts to happen.
Be where the people are looking.
Follow the social. Purchase audiences. And give it a chance to work.
Combine these tips and your budget to craft the perfect ad buy for you.