Does Blogging Help SEO? Glad You Asked!
There are over 152 million blogs on the internet, and the number keeps growing.
If you’re wondering if there’s a reason why blogs are you popular, you might be right. Having a blog on your site can help drive traffic, but can it also help improve your SEO ranking?
Does blogging help SEO? Read on to learn all of the details.
New and Original Content
The purpose of a website is to continuously attract visitors and more traffic. By having a blog on your website, you will create new content that will attract more traffic.
Visitors will stop visiting your site if you don’t update your content. Not to mention, search engines want to see fresh and original content on your website.
Google and other search engines have an algorithm that continuously scans websites for new content. Otherwise, the content on your website will become irrelevant.
Visitors Love Reading Blogs
Believe it or not, users love reading blogs. In fact, 77% of internet users read blog posts. This means readers regard blog posts as content of value.
Blogs are easy to read and provide readers with informative and new content. There are blogs in just about every topic law, travel, DIY, fashion, and more.
Since blogs are shorter in nature, use listicles, and headers they’re more appealing to readers. Readers also prefer blogs posts that are well-written, researched, and engaging.
Blogging Can Drive More Traffic
On average, websites that publish at least 16 blog posts, drive 3.5 times more traffic than websites that don’t. Generating organic searches through your blog will be more cost-effective than paid ads such as PPC or Google ads.
With blogging, every time you write a new blog post, you give your SEO a boost. That is because you create new content, inbound and outbound links, and have new keywords.
The combination will bump up your SEO rankings and bump up your site on the search results.
Blogs Might Help You get Conversions
As we discussed earlier, having a blog helps you drive more traffic because it helps your SEO ranking.
When people search for a keyword and they come across your blog, it will expose them to content they’ve never seen before. If they like the content on your website, they might be more likely to go back.
You will have a conversion when a visitor that wasn’t planning on visiting your site becomes engaged. Engagement can happen in many ways, for example, they made a purchase, subscribed to your newsletter, or sharing your content.
Keep Your Readers Coming Back
Although many aspects of blogging such as keywords and links are important to drive your SEO, they’re also important to keep your readers coming back.
If you always deliver quality content, it will resonate with visitors. Try not to make it all about selling, but make it more about delivering. It won’t help your brand if you try to use your blog to oversell.
Stick to your core values and your readers will come back.
Share Your Content on Social Media
Sharing your blog content on social media will also give your SEO ranking a boost.
When you share your content on social media, it makes your content available for your followers you share.
You can share in a few different ways. For example, you can post on your social media accounts whenever you publish a new post.
After you share your post on social media, others can share it and your post has the potential to go viral. This can establish your blog as an authority.
Adding social media buttons on your blog also adds to the shareability of your blog. If a reader likes a post, with the click of a button they will be able to share with on their profile. Organic sharing can increase your exposure and have a bigger impact on your business.
Establishes Your Expertise and Credibility
How do you want visitors to think of your site? You probably want them to see your website as an authority site.
The only way you will accomplish this is if your site shows up on the top of the search engine results.
Most readers don’t consider websites that show up on the third or fourth-page authorities. Having a blog for your business will give your SEO a boost and establish your credibility.
You Will Naturally Incorporate Keywords
As we briefly mentioned, SEO results are largely driven by keywords. If a user types “what to look for in a real estate agent,” all of the posts that include these keywords will show up. This is one of the ways search engines decide which content to show you.
Having a blog on your website is a natural way to incorporate keywords.
Keep in mind the use of keyword stuffing will get you penalized by Google and have the opposite effect. The flow of keywords has to be natural and relevant to your site.
For example, you can’t have keywords that relate to fashion, if your website is about technology. Google will notice and penalize you.
Chance to Get a Real Following
Although you want to attract visitors to your site, you don’t want them to only visit once. The point is to have them come back.
Blogging for business is a way to establish a loyal following. After you’ve established a strong foundation, the next step is to have a community.
With a community of followers, you can be part of the discussion and learn what they really want to read about.
Ensure you reply to their comments and acknowledge what others say. If your community gets too big, you can follow up with a forum where everyone else can share their thoughts.
Does Blogging Help SEO: The Bottom Line
Does blogging help SEO? The answer is yes. Your blog can help you drive more traffic and improve your SEO in a number of ways.
It gives you the opportunity to naturally incorporate keywords, establish yourself as an expert, and help you drive conversions.
Want to learn about the 5 obsolete SEO tactics you need to stop using? Check out this article.